Dior is unveiling a new unique pop-up boutique opened in the heart of the Lake Songhua Resort in China.
Photo: Dior
Ice scuplpture at Dior pop-up store, Lake Shonghua, China
The store, located in a refined setting, combines the naturalness of wood with the purity of white and a special Dior Alps women’s wardrobe composed of snowsuits, down jackets and matching pants, alternately adorned with hounds tooth motives, or various special edition Dior prints.
Photo: Dior
Ice sculpture at Dior pop-up store, Lake Shonghua, China
For men, Kim Jones, creative director of the menswear line of the brand, continues the dialogue initiated with the Swedish brand POC, conceiving protective equipment that merges technical innovation and aesthetic design.
Photo: Dior
Ice sculpture at Dior pop-up store, Lake Shonghua, China
The same attitude is also expressed through the outfits created with Descente, Japanese sportswear specialist, and a new snowboard featuring ultra-contemporary graphics resulting from a new creative collaboration with AK Ski.
Photo: Dior
Dior pop-up store, Lake Shonghua, China
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