Diesel has recently opened a new flagship store in Tokyo, Japan. The shop is located in Ginza Marronnier Gate and aims to set a new step for the brand continuing to invest in retail in one of its most important markets, while refreshing its image under the creative direction of Glenn Martens.
The store’s first floor boasts a sprawling bright space with bone-white and red walls, reminiscent of the brand’s iconic red logo hue, and galvanized metal racks that line the perimeter of the store. Sculptural shelving, modern-industrial modules and ample beanbag seating can be found throughout the open shopping area.
Along with that the open see-through façade generates an inside-out feeling amplifying the retail experience.
The store currently carries Diesel's f/w 2022 collection, featuring a wide range of items for men and women and a selection of looks from the f/w 2022 runway show. The offer includes also the six looks capsule “Red Look” unveiled during the f/w 2022 runway show held in Tokyo last June, which are exclusive to Diesel Ginza and will be available for pre-sale.
Diesel continues to invest in Japan, which is one of its most important markets: after last June’s runway show held in Tokyo, Diesel is now present in the territory, with more than 100 direct operated stores, new additions in Lalaport Fukuoka, Matsuyama just to mention some.