Carhartt WIP is opening its first store in Rome and the brand’s fifth in Italy, with stores in Florence, Verona, and two in Milan.

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Photo: Carhartt

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Carhartt store, Rome

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Situated in Via Del Gambero 8, in the center of the Italian capital at Palazzo Raggi, a historic 18th century building found between the Italian Parliament and Piazza di Spagna, the rounded space store was designed by the Milan-based architecture studio of Andrea Caputo.
Carhartt store, Rome
Photo: Carhartt
Carhartt store, Rome
Spread over 75 square meters, it features a suspended elliptical ceiling that serves as a focal point, while the recurring use of neutral concrete surfaces further enhance the feeling of an infinite loop created within the cornerless space.
Carhartt Store, Rome
Photo: Carhartt
Carhartt Store, Rome
Carhartt WIP Store Rome will carry the men’s collection, as well as collaborations and special projects.
Carhartt store, Rome
Photo: Carhartt
Carhartt store, Rome
In addition, Carhartt WIP has created a small selection of store-exclusive products for the opening, including t-shirts that pay tribute to the city’s scooter culture.







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