Borbonese continues its commercial expansion strategy: After the recent opening of its summer boutique in Porto Cervo, the Italian accessory brand inaugurates its new flagship store in Milan at Corso Venezia 5, along one of the most important international shopping streets.
Borbonese store, Milan
Photo: Davide Dusnaco
Borbonese store, Milan
The new boutique covers an area of 60 sq. meters on a single floor, characterized by the combination of mobile furniture and a variety of materials such as travertine, hard rubber, brass and glass.
Borbonese store, Milan
Photo: Davide Dusnaco
Borbonese store, Milan
In the main display window, a translucent LED wall will showcase the brand's latest and most innovative seasonal products, attracting the attention of passers-by. The goal for this boutique is to become more than a simple shopping destination, but to become a creative hub, showcasing innovative collaborations and artistic installations.
Borbonese store, Milan
Photo: Davide Dusnaco
Borbonese store, Milan
"The choice of a new flagship store in Milan, in the heart of the Quadrilatero della Moda, underlines the brand's aim to be present and competitive in the main national and international markets, without neglecting values such as creativity, innovation and sustainability," commented Alessandro Pescara, CEO, Borbonese.



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