The Italian outerwear and urbanwear brand Bomboogie has opened a new 89-sq.-meter flagship store in Verona, in the central Piazza delle Erbe, according to a new design concept that will be followed by four additional openings in 2023 in Italy.
The new store occupies two floors designed to create a game of reflections, mirrors and black and white checked floors. In addition, two maxi-screens inside it, feature campaign videos and images of the brand and help give a sense of width to the overall space, while the interiors and furnishings follow Bomboogie's style characterised by essential lines and design, and colors inspired by the military world, as per the tradition of the brand founded in 1991.
Inside the store, Bomboogie houses all its collections, from iconic outerwear to new items, total looks and accessories. In the brick-and-mortar store it is also possible to pick up one's order made online so that, in an increasingly omnichannel perspective, customers can find a reference place for their purchases.
The Verona flagship store represents the first of a series of openings as part of a wider retail expansion strategy that began in 2021within the celebration of the brand's 30th anniversary and its rebranding.
Following this step there will be an expansion to the international market, continuing with the identification and opening of new storefronts abroad as well, with a particular focus toward the German market.
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