The idea to imagine a store looking like an apartment might not be a new idea, but rarely is it implemented as consistently as in for the redesigned Baum und Pferdgarten store.





“This is an oasis in the center of bustling Copenhagen,” said Helle Hestehave and Rikke Baumgarten, the two creators of the brand, or, as they call it in other words, it is "a shared home for the Baum Family" as the starting point for the renovation of the store was to create a space that reflects ordinary daily life.

Baum und Pferdgarten, Copenhagen
Photo: Baum und Pferdgarten
Baum und Pferdgarten, Copenhagen
As a result, the store that the two brand’s founders Hesthave and Baumgarten opened on Vognmagergade about seven years ago is now divided into four rooms. It hosts a kitchen, a living room, a bathroom and a bedroom.
Baum und Pferdgarten, Copenhagen
Photo: Baum und Pferdgarten
Baum und Pferdgarten, Copenhagen
With an area of more than 300 sq. meters, the "apartment" is lush even for a large family. The rooms are connected by two simple hallways with walk-in closets, where the Baum und Pferdgarten collection is presented. And again and again, the visitor encounters elements from everyday life. For example, the living room - next to an open fireplace - houses a collection of books collected by the two designers. There are taps like in a real bathroom and a real kitchen. Designed, everything is bright and inviting, cool but not chilly - just as one would imagine a pretty apartment in a hip Copenhagen neighborhood.
Baum und Pferdgarten, Copenhagen
Photo: Baum und Pferdgarten
Baum und Pferdgarten, Copenhagen
The contemporary label Baum und Pferdgarten was founded in 1999. It now sells in more than 25 countries worldwide, and its store in Vognmagergade is the label's only flagship along with an online store.
Baum und Pferdgarten, Copenhagen
Photo: Baum und Pferdgarten
Baum und Pferdgarten, Copenhagen
Hestehave and Baumgarten describe their style this way: "We want to create designs for fashion-conscious women who like to express their personality. Our collections can be worn by many women according to various styling ideas, as we design clothes that they can use to tell their story." And for these women, they have now just designed the right home.




Baum und Pferdgarten
Vognmagergade 2
DK-1120 København
Denmark

This article was published by textilwirtschaft.de on June, 28th, 2022





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