After a comprehensive renovation, the 219 rue Saint-Honoré Acne Studio store in Paris is reopening on 23 June 2022.
Acne Studios store, Paris
Occupying a corner position on one of Paris’s most storied streets, the new space adheres to the brand’s global store ethos, where each location interprets the Acne Studios design language in an individual way. In this case, it channels both the classic elegance of Paris and the counter-cultural currents that infuse the Swedish brand.
Designed by the Barcelona-based architecture studio Arquitectura-G, the 385-sq.-meter space is composed in Saint Maximin stone, extending the exterior façade to the interior of the store. A pale, golden-beige limestone sourced from a nearby French quarry, Saint Maximin is synonymous with Paris, having been used extensively in the construction of the city. The stone has been used to clad the walls, floors, and columns of the store, to create an impressive infrastructure-like effect.
Acne Studios store, Paris
“Lately, I’ve been hanging out at the Rålis skate park in Stockholm, which was built under a bridge to prevent the concrete skate bowls from getting wet and slippery. I find it a poetic spot, and it reminds me a little of Paris because there are so many bridges in the city," Jonny Johansson, creative director of Acne Studios, explained.
Acne Studios store, Paris
"I wanted this store to feel like you were sitting under a bridge. I like the idea of a secret society, a sub-culture, existing under the arches – and I thought it was a good way to think of Acne Studios as a brand on the big fashion street,” he added.
Acne Studios store, Paris
The new flagship gives true prominence to Paris’s exceptional light. Original floor-to-ceiling windows have been stripped back to allow more light to enter the store, and enhance an airy double-height space connecting both floors.
Swooping hand-made bespoke metal rails designed by Arquitectura-G flank the angular stairs that lead to the spacious upper level.
Acne Studios store, Paris
The French artist and long-standing Acne Studios collaborator Benoit Lalloz designed the internal lights which are arranged in wave-like formations to create a sensation of fluidity, in contrast to the rigid discipline of the stone-clad columns. In the same vein, the British designer Max Lamb created soft furniture – a mix of black leather seating and hand-dyed fabric display units and tills – in globular, organic shapes to offset the sharp doorways, stairs and shelves.
Acne Studios store, Paris
For its inauguration, the shop will showcase f/w 2022 looks from its men’s and women’s collections alongside shoes and accessories.
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