Valentino, the pret-à-porter and haute couture fashion brand founded in Italy, has started a project of overall redesign of its worldwide stores according to a new concept.




Three new stores have already opened according to the new image and inspiration: a flagship store in Jeddah, in Saudi Arabia, was recently inaugurated in Al Khayyat Center, along with two others in Madrid and Venice that opened in summer 2022. All other existing ones will be gradually redesigned starting from November 2022.

Valentino Store Concept
Photo: Maison Valentino
Valentino Store Concept
The aim of the new concept is to involve consumers and experience the brand’s new evolution toward a more human-centric approach also through its stores.




The new concept aims to establish a more intimate relationship with its clients inspired by a sense of Italian hospitality, devised as a ritual guided by the store team through the spaces.





According to this concept, each store will be rethought in order to become a new home for the brand and an intimate place to welcome its clients, placing human connections at the heart of Valentino, celebrating the Maison’s iconic codes and its Italian heritage.




The designer brand’s menswear and womenswear prêt-à-porter collections as well as Valentino Garavani accessories will be presented through a discreet set up that feature unexpected design details.

Valentino cencept store
Photo: Maison Valentino
Valentino cencept store
Each store offers a unique experience, with an aesthetic design idea declined across different territories through distinctive elements that connect the space to the city where it is based.





Special areas will be reserved for private appointments, to enhance the feeling of intimacy and exclusivity within a carefully curated setting.




The new interiors of the boutiques will allude to 1930s Art Déco motifs and a bold 1970s aesthetic, which will express themselves through a contemporary language conveyed by a new vibrant palette and details inspired by ancient Roman buildings.

Valentino Store Concept
Photo: Maison Valentino
Valentino Store Concept
Ceramic tiles covering the façade, floors defined by iconic geometric motifs rendered in Botticino and Sahara Noir marbles, elements in onyx and wood will contribute to conveying a sense of warmth, elegance and discreet luxury in the stores from now.




Specialist craftsmen have been enlisted by the Maison to produce bespoke objects for the spaces. Among them, Massimiliano Pipolo created handmade ceramic door handles, reminding of organic shapes suspended between functionality and abstraction. Fabio Cinti was tasked with creating geometric compositions in brass, decorative objects with the aim to merge a contemporary language with an ancient craft. Mobilier Alexandre Logé, instead, has created delicate chandeliers made of sculpted plaster.

Valentino Store Concept
Photo: Maison Valentino
Valentino Store Concept
Enhancing the sense of comfort within each store is the choice of furniture, which includes iconic Camaleonda sofas by Mario Bellini for B&B Italia in bespoke jewel tones, and graphic rugs by contemporary maker Golran.









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