Bershka has opened its first store in Munich in one of the most important shopping centers of the city, the Riem Arcaden, according to a new concept - Bershka Origin.

The floors, walls and ceilings of the store are covered with clay bricks, a natural material that gives neutrality, warmth and originality to the store and provides an ideal texture to showcase the trend collections.

Contrasting with this earthy material, both the display furniture and the store's tables and clothes racks are made of industrial materials such as galvanized steel, plywood panels, recycled cork and concrete, adding a sustainable component to the store's design.

The main goal of this new concept is to create a neutral space that focuses on the collections and their colors. The store has a sales area of 1,135 sq. meters and is divided into three areas, according to the brand’s offer: Bershka, the BSK woman’s collection and the brand’s man’s collection.

 

The store’s furniture, clothing racks and displays are characterised by a minimalist image in terms of materials such as, for instance, satin stainless steel that help keeping the brand’s offer stand out.

The tables, made of industrial concrete beams, reinforce the store’s brutalist character of its architecture. And stand out as surprising design elements that break away from the traditional concept of a table.




Two other very important elements of the store are the cash registers and changing rooms. The furniture of the checkout area is made of recycled cork, on which the counter and the self-checkout registers are placed, allowing to speed up the shopping process.

 

Directly behind this furniture there are the changing rooms. This area hosts metallic elements and was covered with a panel of corrugated recycled plastic.

Last but not least, the store's technological elements also contribute to the customer's shopping experience thanks to LED screens placed in the checkout area, on partitions between the different sales departments and in the entrance area that give the store another special dynamic by means of images and messages.



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