To be in seventh heaven is to feel overjoyed. This is the emotion the Parisian department store Le Printemps tries to convey to its visitors on the newly opened seventh floor of the main building on Boulevard Haussmann in Paris. The new top floor, which debuted in September and sits directly under the spectacular new glass roof in the style of Gustave Eiffel and is framed by stained glass windows of the original historic building, is entirely dedicated to the new consumer desire for circular fashion.
The approximately 1,300-sq.-meter space is divided into two large areas: vintage and upcycling. Under the title "Second Printemps,” the second spring, selected secondhand clothes and accessories are offered on 650 sq. meters. Marie Blanchet, who was in charge of the luxury resale at Vestiaire Collective for years and now runs William Vintage and who has dressed numerous stars, is the expert hired to run this department. The exclusive pieces for men and women come from all over the world and each piece is reworked to bring it into perfect condition. The range includes iconic pieces from the 1960s to today.
7ième Ciel at Le Printemps in Paris
In the second space, Le Printemps has installed a system of nine pop-ups, which are offered on a rotating basis to new companies and start-ups in the secondhand, upcycling, repair or customization sector. At the start, companies such as the repair and upcycling services Tilli and Docteur Sneaker are represented there, as well as vintage shops specializing in certain eras such as Relique for the ’80s and Brut for the ’50s, and the design studio Beau, which transforms found objects into decorative objects.
Docteur Sneaker repair service at 7ième Ciel
The new department on the seventh floor, where even Paul Poiret once did his fashion shows but which housed offices and the canteen after a fire, now shines in a very modern and contemporary design with a curved ribbon sculpture by Atelier Laps under the glass dome and an eye-catching carpet by street artist Romain Froquet. The new section also houses a spectacular terrace with a 180-degree view over the city and the Eiffel Tower. It also has a café and restaurant to feed visitors, who really feel they are in the 7ième Ciel.
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