To be in seventh heaven is to feel overjoyed. This is the emotion the Parisian department store Le Printemps tries to convey to its visitors on the newly opened seventh floor of the main building on Boulevard Haussmann in Paris. The new top floor, which debuted in September and sits directly under the spectacular new glass roof in the style of Gustave Eiffel and is framed by stained glass windows of the original historic building, is entirely dedicated to the new consumer desire for circular fashion.
The approximately 1,300-sq.-meter space is divided into two large areas: vintage and upcycling. Under the title "Second Printemps,” the second spring, selected secondhand clothes and accessories are offered on 650 sq. meters. Marie Blanchet, who was in charge of the luxury resale at Vestiaire Collective for years and now runs William Vintage and who has dressed numerous stars, is the expert hired to run this department. The exclusive pieces for men and women come from all over the world and each piece is reworked to bring it into perfect condition. The range includes iconic pieces from the 1960s to today.