The last edition of WSM-White Sustainable Milano held from June 19 to 21, 2021, within Milan Fashion Week Men’s Collection, took place according to a phygital format that included over 50 gender-fluid sustainable handcrafted brands along with a calendar of workshops, talks and events spread through different Milanese stores and locations and meant to enlighten the city more and more on responsible fashion topics.

The main hub of the event has been Fondazione Sozzani Tazzoli Milano that hosted Sustainable Evolution, a project supported by White and Camera Nazionale della Moda Italiana, and meant to promote the next generation of creatives. They selected ten new designer brands: Froy, Lessico Familiare, Mishimi, Oh Carla, Gin Salemò, Bayria Eyewear, Kidsofbrokenfuture, Marcello Pipitone, Simon Cracker and Zerobarracento. Part of this edition was also the project Milano Loves Italy that created a path through important Milanese multibrand stores presenting and promoting a selection of sustainable brands.

Among them there were Biffi Boutiques presenting the sustainable denim brand Peppino Peppino; Daad Dantone disclosing the vegan and cruelty-free bags by Roberto di Stefano; Tenhoa offering Japanese sustainable brand F/CE; Civico Nove showing Ecoalf’s new collections; Modes hosted Rick Owens’ upcycled capsule collection created in collaboration with Swampgod and Numerotrenta hosted Blue of a Kind, an upcycled and cruelty-free denim brand.

A series of talks and roundtables also involved top managers including Stefano Albini, president, Albini Group; Andrea Crespi, CEO, Eurojersey; Matteo Mantellassi, CEO, Manteco; Ettore Piacenza, general director of Piacenza 1733, and Alberto Candiani, global manager, Candiani Denim.



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