Starting today, Tuesday, January 10, and running until Friday, 13 January, the 103rd edition of Pitti Uomo is taking place in Florence's Fortezza da Basso and is hosting a total of 789 brands of whose 311 from foreign countries, for about 40% of total exhibitors.
The four-day event dedicated to men's fashion and lifestyle will host the protagonists of international menswear, various brands and innovative projects, with a program of previews, events and appointments presenting novelties for f/w 2023/2024 not to be missed.
For this edition, I Go Out, the section dedicated to the world of outdoor research clothing, will return. The sections Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and the S|Style area focused on eco-responsible fashion, are confirmed and enriched with protagonists. Two new special areas, The Sign, dedicated to design objects, and Pittipets, a section dedicated to clothing and accessories for pets, will make their debut, too.
Among buyers from the most important Italian and international department stores, research shops and boutiques, and online retailers, many have confirmed their presence. Among them will be: 10 Corso Como (South Korea), Abseits (Germany), Al Tayer Insignia - Harvey Nichols and Bloomingdale's (United Arab Emirates), Ali Bin Ali - Galeries Lafayette (Qatar), Alshaya - Harvey Nichols (Kuwait), Amicis (Austria), Andreas Murkudis (Germany), Antonioli (Italy), Apropos (Germany), Babochka (Russia), Barneys Japan (Japan), Beaker (South Korea), Bergdorf & Goodman (USA), Beymen (Turkey), Biffi (Italy), Bloomingdale's (USA), Braun (Germany), Brown Thomas (Ireland), Browns (UK), Bungalow (Germany), Code 7 (Russia), Coin (Italy), Contraband (Canada), Corner (Spain), Dantendorfer (Austria), Deecee Style (Switzerland), Dell'Oglio (Italy), Departamento (United States), DFS - La Samaritaine (France), El Corte Inglès (Spain), End Clothing (UK), Engelhorn (Germany), Felloni (Italy), Ferrante Eraldo (Italy), Folli Follie (Italy), Galeries Lafayette (United Arab Emirates), Galeries Lafayette (France), Gerardo (Spain), Giulio (United Kingdom), GR8 (Japan), Grey Flannel (UK), H. Lorenzo (USA), Hankyu Hanshin (Japan) and many others.
I Go Out returns
I Go Out, the section of the show that interprets the contemporary trend of outdoor style, returns and takes place in the Sala della Ronda to host its cross-sectional proposal of international brands of clothing, accessories and objects for outdoor life, capable of dialogising with the metropolitan context and research fashion. Innovative products that combine style and performance, functionality and design ambition, but also objects attentive environmentally friendly philosophy are the protagonists of this section.
The featured brands are: Alba Optics, Blæst, Càpe Concept, Cotopaxi, Coxmoore, Holden, Kappy Design, Keen, Keen X Hiking Patrol, Nigel Cabourn X Holubar, Ræburn, Rolf Ekroth, Scandinavian Edition, Streim, Subu, Teva, True Tribe, Venturon, Vibram X Holubar, White Space, Yarmouth Oilskins and Yogi.
Sustainable fashion on show
S|Style, the exhibition project that brings together collections characterised by research and environmental themes, returns to the First Floor of the Arsenal. The confirmed brands are: Dhruv Kapoor, Isnurh, Junk, Kemkes, Margn, Maxime, Non Confunditur, Permu, Piumestudio and Waste Yarn Project.
Special guests
Martin Rose, the Anglo-Jamaican-born designer, will premiere the Fall-Winter 2023-24 collection of his eponymous label in Florence through a special event taking place on Thursday, 12 January, at 7PM at the Loggia del Porcellino.
Also debuting will be Jeckerson-From Heritage to Future designed to present the brand's relaunch; WP Works in Progress presents Filson, Blundstone and Spiewak, and, to celebrate the company's 40th anniversary, will show a special installation dedicated to the Archive, staged at the Octagonal Hall, telling 40 years of WP's fashion. Mac Jeans will participate Pitti Uomo for the first time and will celebrate the 50th anniversary of the jeans brand "designed in Germany, loved worldwide" emphasizing its focus on quality, impeccable fits, style and responsible use of resources.
The return of Nordic fashion
The most innovative Nordic fashion finds space at Pitti Uomo in the Scandinavian Manifesto exhibition project, one of Pitti Immagine's main and established international collaborations with Revolver, a platform that presents a selection of collections signed by leading brands and emerging fashion designers from Denmark, Iceland, Sweden and Norway.
At Costruzioni Lorenesi, confirmed brands include Adnym, Another Aspect, Berner Kühl, Rue De Tokyo, Han Kjøbenhavn, Jan Machenhauer, Kormákur & Skjöldur, Les Deux, Norse Projects, and Revolution. In addition, this edition hosts the absolute premiere of the Atlas Works and Days collection, the new brand launched by designer Raphael Godfrey, which starting from workwear and naval-inspired archival garments offers creations made with innovative materials and processing.
