White will be back in June 2023, from June 18 to 20, at Base, former Ansaldo space in Via Tortona 54 in the Fashion District, with a new format: White Resort.
The new event will be dedicated to research collections for summer vacation and relaxation.
The event aims to be a showcase of international brands that will be selected according to the criteria of White such as product quality, sustainability, a balance between creativity and wearability, and solid distribution.
The selected brands will display clothing and accessories lines dedicated to a sophisticated and glamorous holiday mood in an exhibition hub, especially designed by Massimiliano Bizzi, founder, White.
In addition to resort wear, in all its declinations, the newborn format will also host beachwear collections made with unusual materials and color combinations, characterised by a non-conventional identity, new fits and new aesthetic canons.
According to the show's organisation, beachwear as well as "out-of-water" clothing has a great history in terms of creativity and pattern-making, and it would be reductive to simply consider it as "beach" clothing.
It is actually clothing that can be worn at various times of the day, as it brings to mind the idea of peace and freedom of vacation moments. Along with that, exclusive accessories will complement the demand of a market, the resort market, which is booming and highly globalised.
"With the energy and momentum that has always accompanied us in our initiatives, together with the entire White team, we are returning to plan an event that will take place in the same the dates of Men's Fashion Week," explained Bizzi.