Milano Unica, the Italian fabric show whose next edition will take place in Milan from 12 to 14 July 2022, has recently announced that categories like spring/summer or fall/winter will be no longer valid for defining the evolution of fashion. It will rather suggest inspiration for a new concept of “seasonless” fashion transcending seasonality when it comes to the new proposals of fabrics and accessories.
For these reasons, the show aims to lead its exhibitors and visitors to explore new solutions by researching the potential of the fibers, experimenting with the various weights of cotton fabrics to be also used in the winter time, muslin padding, multiple couplings, or the lightweight tropical wool that is cool enough to be worn in the summer.
The concept also includes the possibility of mixing fibers, fabrics, weights, accessories and colors, transcending conventions that have always linked certain colors and types of fabrics to specific seasons.
As part of the show’s unconventional “no-forecast” trend forecast was also the participation of Francesco Morace, sociologist and founder, Future Concept Lab.
"We wanted to define this change for Milano Unica as an IntraWorld evolution, i.e. 360 degrees, embracing feminine and masculine, all generations and every sector, beyond the different seasons, interpreting the three dimensions of crossing, fluidity, interpenetration, with the IntraGender, the IntraNature and the IntraCulture," he added.
According to Morace, in the IntraGender dimension it is possible to recognize a permanent game of mirroring between the two genders in clothing, cosmetics and personal accessories as a real rule. "Forms and formulas, transparencies and colors, rituals and attitudes: everything becomes a pawn in this game of exchanges. We thus witness the gender swap, the intersection between the feminine and masculine, the incessant exchange of aesthetic references that open the door to ambivalence," explained the sociologist.
Even in the natural sphere there are new forms of complexity, references, processes and inspirations, completely regenerated in the direction of integral sustainability. What emerges, in fact, is "IntraNature", a reality that sees aspects of the three natural kingdoms - the mineral, plant and animal worlds - becoming increasingly mutually integrated. Some virtuous examples are the Bosco Verticale buildings by architect Stefano Boeri, and the studies of botany and plant ethology (the behavior of plants and their intelligence) by Stefano Mancuso. This attention to the plant world is also affirmed in the world of fashion and clothing, starting from the work on plant fibers, passing through the touch of fabrics up to the chromatic inspirations and floral prints.
The IntraCulture dimension, then, is expressed through the encounter between the physical and the digital, as, for example, through the creative dynamics of the Metaverse, with the explosion of the NFT phenomenon, as well as the innovative support of blockchain. "The consumer becomes a consumAuthor, with his own travel program in the landscape of being, of living, of appearing," continues the sociologist explaining how once again the logic of crossing the boundaries between different dimensions, marks the daily experience and defines the definitive integration of online and offline, but also the actuality of travel in time and space, in which a single dimension past-present-future prevails horizontally over all others.
Similarly, the trends highlighted by Milano Unica also express the fusion and mutual interaction of different factors that intervene to define the current complex reality.
Seasonless Opulence recognises the importance of monuments, sculptures, traditions and rituals and how they contribute to inspiring an opulent aesthetic that is at once folk, enriching, universal and timeless.
Seasonless Nature aims to establish a deep reconnection with the natural world and with its powerful creativity that is inspiring new forms of resilience, natural mutations, proliferating vegetation, and, above all, unusual mixes of fabrics, where, for instance, wefts and warps incorporate molds, fungi, and various types of organic material.