White Sign Of The Times, the Milan fair that took place from February. 24 to Feb. 27, 2023 in the Tortona Fashion District, recorded an attendance of more than 18,000 visitors, maintaining stable levels compared to last year's February edition, but with an 8% increase in attendance of foreign visitors from all over the world.
Among the most significant buyers attending there were some of the world's leading department stores and boutiques including groups such as Antonioli Group (Italy), Shinsegae and Opener (South Korea), Ounass.com (United Arabian Emirates), Villa Baboushka (Egypt), Le Bon Marché (France), Autograph, LN-CC and Matches Fashion (The UK), Chapter4, Pattern and Personage (Saudi Arabia), Vase, Delta, Permanent Modern and Sanki (Japan), Gravity Pope and Hudson's Bay (Canada), Harvey Nichols (Kuwait), Peek & Cloppenburg (Germany), David Jones (Austria), Pauw (The Netherlands), Maxwell&Co (USA), Lane Crawford (Hong Kong).
"The selection of the designers chosen for the Secret Rooms including Olubiyi Thomas, Romeo Hunte and Dreaming Eli confirms the competence of Simona Severini's scouting and selection work, moved by the goal of bringing out the rising stars of the fashion scene," he added.
Inspired by completely a different attitude are brands interpreted by next-generation designers such as Nelly Serobyan, produced by Zakaryan Jeans LLC, and Inga Manukyan, produced by Nanman LLC.
These two brands from Armenia and Moldova, respectively, have given new prestige to this fabric, reworking it in a couture key for palazzo pants, dresses and bustier tops with innovative washes and finishes such as tie-and-dye with floral motifs, and made by reusing waste materials that give life to new striking knitwear collections.
Nizhoni's colorful, handmade knitwear consists of 50% high-quality recycled yarn knitted by a team of skilled hands in Europe. This brand offers support to small communities, ensuring ethical forms of labor and a sustainable lifestyle.
Other realities seen at the show included the high craftsmanship of Marianna Mazza, who creates timeless footwear in which her family's jewelers’ business and her footwear expertise achieved over time converge.
The key to her design lies in the manual skills of skilled threaders, capable of creating small jewelry accessories that manage to apply precious stones to shoes.
Maison Rode's sustainable necklaces are made by salvaging old inner tubes cut by hand to create real sculptures.
Sitting Suits' quilts are made by reusing plastic bottles, then painted and printed with signature graphics. Glovetoo gloves are a handcrafted project by Valentina Ambrosi, who hand paints each item and customizes it with bangs or bijoux, turning them into real collectible accessories.
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