White Milano, the contemporary fashion show taking place in Milan, in the Tortona Fashion District, has decided to change its dates for its February 2023 edition.

 

The show, that used to happen from Thursday to Sunday, will take place from Friday 24th to Monday 27th February 2023.

 

The decision has been taken after the successful edition of September 2022 when the event actually registered the presence of 16,000 visitors, 23% more than those registered in September 2021, and +18% more international buyers, when compared with the correspondent edition of last year when the show took place in five different locations, hosted 400 brands and presented 65 side initiatives including special projects e events.

 

The decision of postponing the event by one day aims to respond to the strategic need of facilitating fashion operators with their schedules, yet still aligned with the dates of international Fashion Weeks.

“We came to this decision after carefully analysing the needs of our customers, the flow of buyers and international press; we are therefore convinced that the change will facilitate the operations of professionals and appointments planning,” says Massimiliano Bizzi, founder of White.

For February 2023, the locations that will host the event in the Tortona Fashion District are reconfirmed. They will be Superstudio Più - Via Tortona 27, Base Ex Ansaldo Via Tortona 54, Magna Pars, Via Tortona 15 - Visconti Pavilion - Via Tortona 58.

 

All the locations expect to hos a higher number of trendy international brands, but also established labels, new generation designers innovative formats and a rich schedule of events linked to the world of sustainability.



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