On June 23rd, on the eve the Neonyt trade show to take place fom June, 24th to 26th, in Frankfurt, they held "Biosphere-Technosphere", an inspirational fashion show organised by Neonyt Fashion Show.
The initiative took place as a multimedia fashion show recreating a symbolic interplay between humans and the environment, and the elements of water, air and earth in clash with our industrialized, digitalized world.
The show presented 31 multi-brand looks from around 50 brands, disclosing Neonyt's vision of sustainable fashion of the future. The initiative was conceived by studio MM04 on behalf of Messe Frankfurt and presented from small independent brands and newcomer labels to internationally established brands and designer pieces, curated by stylist Claudia Hofmann.
The show set the accent on a series of aspects including architecture, industrial agriculture and the digital world spanning through themes like our current Earth Age, the Anthropocene, in which humans have become one of the most important influencers of biological, geological and atmospheric processes on Earth.
The biosphere was represented mainly by the silhouettes and structures in the looks, as well as by the organic and regenerative materials used to make a large part of the collection pieces.
The technosphere, which by definition includes people, was represented in the staging via the merging of the digital world with the real world via large LED screens that featured digital content as well as close-ups and dissolves of the looks on display.
In the collections, the technosphere manifested itself in the themes of recycling or recycled chemical fibers, clean chemical use or in the technical cycle of the Cradle2Cradle concept. Visually, the technosphere was represented in shiny and reflective surfaces as well as in sportswear and outdoor styles.
Among brands participating in the show there were Ecoalf, Fade Out Label, Falke, Florentina Leitner, Save the Duck x Edward Crutchley, Timberland, Tiziano Guardini, Tizz & Tonic, Trakatan, Tribal Hotel, Trippen, Tuuli-Tytti Koivula, Uncommon Matters, Virginia Evangelista, Virón, Vitelli, Vladimir Karaleev and Wunderwerk.
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