It was supposed to be the real kick-off, but Corona has once again forced the organizers of Frankfurt Fashion Week (FFW) to change plans. Nevertheless, FFW will take place from 17-21 January with a slimmed-down program (and, as is well known, without trade shows). Here's an overview of the key physical–and digitally featured–events:
Monday, 17 January
The Fashion Council Germany (FCG) will be inviting participants to a webinar about transparent supply chains. The event will be broadcasted live on the FCG’s website and via Frankfurt Fashion Week's digital platform FFW Studio.
Dr. Stefan Rennicke, managing director of the sustainable brand Kaya & Kato, will explain how the company has digitalized its supply chain. There will also be representatives from the US consultancy firm IBM. The webinar starts at 2pm.
Tuesday, 18 January
Neonyt, Messe Frankfurt’s business platform for fashion, sustainability and innovation, will be presenting a fashion installation at the ‘Danzig am Platz’ starting at 5.30pm. Curated sustainable fashion brands will address four key themes: air, water, circularity and social topics along the textile value-added chain, such as (traditional) handicrafts or fair trade. The partner for the event will be Fashion Council Germany.
At 6.30pm the Frankfurt Stage Fashion Show is scheduled – a fashion show under the helm of Fashion Council Germany featuring the labels Susumu Ai, Anna Auras, Frau Frieda, Item m6, Maison Baum and Leinz.
Via FFW Studio, our mother publication TextilWirtschaft, will give an insight into the latest trends for both women and men.
Wednesday, 19 January
Fashionsustain, Neonyt’s conference format, will be featuring a program covering the topics sustainability, supply chain and innovation. The conference will host a limited number of guests at the ‘Danzig am Platz’ and will be transmitted in the FFW Studio. The opening will be conducted by neuroscientist Professor Maren Urner with a keynote speech entitled Change the Mindset. Further sessions will feature Christian Salewski, founder of the start-up Flip, who will provide insights into shoe recycling, and Tanja Kliewe-Meyer from Like a Bird and Marco Schütte from EK Service Group to discuss how the retail trade can help make consumers aware, and what that can mean for the regeneration of city centers. Talks and panel discussions will run from 11am until 2pm.
In the evening, the industry will be invited in the Haus am Dom to exchange ideas on the topic of fair fashion. On the podium, to talk to participants, will be Dr. Bastian Bergerhoff, the Frankfurt City Treasurer, Jochen Ruths, president of the Hessen Chamber of Commerce, Rapha Breyer, consultant on textiles at Fairtrade Germany, and Axel Schröder, sustainability manager at Tchibo. The talk runs from 7-9pm.
During the whole day (11am to 8pm) guests can visit “Pop-up-Ateliers by Jumeirah Frankfurt” featuring the labels and designers Susumu Ai, Anna Auras, Frau Frieda, Maison Baum and Leinz. All fashion items can be purchased on-site. The initiative is supported by AAAREA, Fashion Council Germany, Messe Frankfurt and Hotel Jumeirah Frankfurt.
Thursday, 20 January
From 7-9pm the panel discussion “Fashion and Design in Transition. An Opportunity for the Future?” will be held at Polestar Frankfurt as part of the AAAREA events.
In addition, there will be accompanying events taking place all over the city of Frankfurt.
One of them is Runway B(eautiful) Ebene – an installation running until 10 February, featuring fashion photography on 35 pillars on Level B of the Hauptwache metro station. The exhibition will show works by 25 photographers and has been selected in collaboration with the German Association of Freelance Photographers and Film Designers (BFF Berufsverband Freie Fotografen und Filmgestalter).
As part of AAAREA events, “Helmut Fricke Fashion” will present works by Frankfurt photographer Helmut Fricke – on display all over the city center.
From 18-20 January the local Frankfurt showroom Backyard74 on Berliner Straße opens its doors to present collections of brands such as Red Wing, Scarti-Lab, The Hundreds, Gramicci, Stüssy and Blaumann Jeanshosen.
Also from 18-20 January, the Frankfurt Fashion Lounge invites to runway shows, exhibitions and talks. At the Sofitel Frankfurt Opera hotel, selected Frankfurt brands will show their collections.
Last but not least, FFW Studio will give online access to several presentations and content from brands, organizations and companies such as Baldessarini, 3MBASSY, Republique, Broken Planet Market and Fair Wear Foundation, all of which will be providing features covering digital solutions for sustainable innovations.
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