Pitti Uomo will take place at the Fortezza da Basso in Florence from June 14 to 17, 2022. The show dedicated to contemporary men's fashion will once again take place over four days and no longer three as in previous editions, nor will it take place at the same time as Pitti Bimbo, as was the case in the last two editions.
The event will host 640 brands (38% of them from abroad), 100 more than those of last January edition–of whose mostly research brands, newcomers and additional products to be offered along with fashion reflecting an in cresisng need of stores to enlarge their offer of products.
While trying to bring back the show to its past normal organisation and projects, the industry has been facing significant changes, at all levels, the show's organisers pointed out. "The supply chain is becoming always more important," commented Claudio Marenzi, president, Pitti Immagine. "Once we used to say that important was selling and then a way to produce could always be found. Now the situation has radically changed and first you have to understand how to produce. Our task now is to redesign the overall system and create something totally new," he added.
Welcome to Pitti Island
Pitti Island will be the guiding theme for summer 2022 because it is inspired by an imaginary island, connected with the whole world in a mutual and constant exchange. "It will be a land with selected botany, sociable and open, at times fun, thoughtful and engaging, sensitive to ideas, to meet, to be together before resuming, each, his or her own journey," explains Agostino Poletto, general director of Pitti Immagine.
Guest Designer of Pitti Uomo 102 is Grace Wales Bonner. The Anglo-Jamaican-born designer will preview the new Spring-Summer 2023 collection of her namesake brand, Wales Bonner.
Ann Demeulemeester will be this edition's Guest of Honour.
Some exceptional celebrations will take center stage at the event. Among them there will be the 70th anniversary of Roy Rogers, 40 years of WP Work In Progress, and the first 10th birthday of Save The Duck.
Other collaborations will include Pierre Louis Mascia with Diadora, North Sails x Maserati and an ovevrall redesign of the Robe Di Kappa brand.
Ukraine's fashion meets Florence
Special guest of the event will be some brands from Ukraine invited to Florence to present their collections. Some Ukraine designers had already participated Pitti as part of the Ukraine Guest Nation in 2016. Now they return in a dedicated space inside the Fortezza da Basso hosting the collections of brands including T. Moscow, Katerina Kvit, The Coat, Poustovit, Ksenia Schneider, Bobkova and Litkovska, as well as special "arts & crafts" creations by Olk Manufacture and Gunia Project.
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