This edition of Milano Moda Uomo will host 72 appointments of which 22 physical and five digital fashion shows, as well as 30 presentations, four presentations by appointment and 11 events. Closing the calendar of physical fashion shows will be Zegna, Monday, June 19 at 2 p.m.
For the first time on the calendar will be Maccapani, the new brand designed by Margherita Missoni. Andersson Bell, Maison Laponte, Marcello Pipitone - Bonola, MCM, Setchu and Skin of Nature.
Neil Barrett will return to the calendar, while Ralph Lauren Purple Label will return among the presentations.
Tuesday, June 20, will be dedicated to digital content presented on the CNMI platform. For the first time, the brands Carnet-Archive, Gams Note, Maragno and Uni Form will be on the calendar with digital content.
Also for this edition, the Milano Fashion Week Men's Collection will be streamed on the milanofashionweek.cameramoda.it platform, which will also host a section dedicated to virtual showrooms, both multi-brand and single-brand. Each showroom will have the opportunity to present, in relation to CNMI-approved brands, photos and videos of the collections, contacts, sales campaign dates and press releases.
The showroom area will remain active even after fashion week in order to be consulted by system operators during the sales campaign. A showroom calendar will also be created with all sales campaign dates and contacts so that appointments can be set: a useful working tool for Italian and international buyers to be able to facilitate their agenda, which will be disseminated through CNMI channels.
Coinciding with the Milan Fashion Week Men's Collection in June, the Fashion Film Festival Milano (FFFMilano), an international fashion and culture event founded and directed by Constanza Etro, will celebrate its ninth edition with numerous physical and digital events from June 12 to 19. FFF Milan is a tool to enhance the exposure of Made in Italy abroad in a contemporary and digital international context.
"The industry numbers also make us look forward to Milan Fashion Week with optimism, with a 14% revenue growth in the first two months of 2023, compared to the first two months of last year," he added.
The Italian fashion industry expects to reach €103.5 revenues by end of 2023 registering a +5.3%, more than the +4% expected. Export reached €86 billion in 2022 and is expected to reach almost €93 billion, +7.5%, by the end of 2023.
Among newly signed partnerships for this edition of Milano Moda Uomo, CNMI will collaborate for Asahi Kasei, producer of Bemberg, a next-generation material made from the smart-tech transformation of cotton linters, a bio-waste material converted through a traceable and transparent closed-loop process and certified in its end-of-life for both biodegradability in water and biodegradability and compostability in soil.
CNMI and Bemberg will organize two workshops dedicated to CNMI member brands and some emerging designers, respectively, focusing on sustainability and sustainable practices implemented by Bemberg, as well as its performance.