Within the frame of the upcoming edition of Milan Fashion Week and consequently to a 30-year-long diplomatic relationship between Armenia and Italy, from 22 September to 24 September, they will hold the "Textile Alliance Armenia-Italy” series of events in Milan.
During the three days, Armenian companies in the textile and footwear industry will have the opportunity to present their products, meet with Italian companies in the sector, and create synergies and partnerships.
Within the calendar, September 22 will be dedicated to institutional relations: at Palazzo Visconti, Milan's historic headquarters, His Excellency Ambassador Tsovinar Hambardzumyan, Deputy Minister of Economy Dr. Rafayel Gevorgyan and Cav. Lav. Mario Boselli to present the textile and apparel sector, the five-year strategy of fashion sector development in Armenia, a screening of the "Made in Armenia" video, and business benefits and opportunities.
Guests will meet directly with all the various businesses present at the meeting: Alex Textile, Elina, Ellasi Shoes, Lalunz, Nanman, Roberto Shoes, Sali Shoes, Sartex, and Zakaryan Jeans.
On Friday, September 23, at 6 pm, again at Palazzo Visconti, the fashion show of eight designers selected to present their respective s/s 2023 collections will instead follow: Ariga Torosian, Faina, Kivera Naynomis, Loom Weaving, Nelly Serobyan, Ruzane, Soncess, Vahan Khachatryan.
Among the companies participating in the initiative there are some state-of-art manufacturers like Sartex, Armenian-Italian company founded in 2019 producing, among others, for brands like Max Mara, Moncler, Dolce&Gabbana and Peuterey. The company emphasizes the use of the latest production technologies.
A highly advanced jeans manufacturer is Nanman working for brands like United Colors of Benetton and Zegna and focused different productive techniques including certified responsible productive practices.