One more event aimed at young consumers is back in Milan ‑ Sneakerness.
A few weeeks after Plug-Mi, the show-event that recalled consumers and fans of streetwear, sportswear and more, Sneakerness, the travelling show dedicated to 'kicks', the most desired objects by both Generation Z and Millenials, will take place in Milan on 8 and 9 October 2022, at the East End Studios, in Via Mecenate 84.
Visitors will be able to purchase limited editions, numbered editions, special styles created in collaboration and rare models within this event meant to satisfy the needs of collectibles’ purists, the simple street style lovers, those who love to share their looks with friends and online, and the hypebeasts attentive to the latest trends.
This year among the novelties to be enjoyed there will be also several NFT collections featuring the most hype and unobtainable pieces.
Special emphasis will then be given to sports, especially tennis and basketball, disciplines that have contributed most to the birth of Sneaker Culture. There will be basketball tournaments and a tennis court where people can participate in different activities to test their skills, from smash to volèe.
Sneakerness was born in 2008 in Bern and quickly conquered all the main European cities, from Amsterdam to Paris to Switzerland, thanks not only to the growing interest in streetwear, but also as a winning formula that combines quality, collecting fever, shopping, culture and fun.