Premium Group has canceled its Seek, Premium and Fashiontech events, which were scheduled to debut as physical events July 6-8 in Frankfurt/Main, Germany. This was just announced by the trade show organizer in an official statement.

“The consequences of the ongoing pandemic spread of the coronavirus continue to govern our personal and professional lives. It is with a heavy heart that we must cancel the physical events in July, since these are not allowed to take place given the current legal constraints. Due to the lack of certainty for planning and new monthly evaluation we need to fulfill our obligations as event organizer and avoid unforeseeable risks for partners and clients,” says Anita Tillmann, managing partner of Premium Group.

The current situation in Europe including lack of permissions, adjustments to official measures at short notice, travel restrictions, potential quarantine obligations and short-term work in many companies makes it impossible to press ahead with the necessary planning in a responsible, risk-free way, it says in the statement.

Seek, Premium and Fashiontech are now scheduled to take place in the Main metropolis for the first time 19-21 January 2022.

Still, July will see the start of Frankfurt Fashion Week (FFW) in a digital format. Frankfurt Fashion Week Studio will be the core element of the FFW opening season and encompasses the whole FFW ecosystem–with its key themes of fashion business, sustainability and digitization–in the form of a digital portal which aims to bring together German fashion trade shows, conferences and events under one roof, first as a digital venue, then as a hybrid one.



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