The German fashion trade show organisation Premium Group have announced a complete repositioning of its flagship trade shows Premium and Seek.
With its new Trend and Event Platform, the Premium Group is taking a bold step to meet the changing demands of the industry.
The first change it will focus on is the relocation of the event to its iconic location: the Station Berlin. The venue is a historic place, which has served as the home of the Premium Group trade shows in the past. The move is expected to provide a sense of nostalgia and familiarity to visitors, while also providing a fresh perspective on the future of fashion.
Among the reasons behind this new move is a reflection on the changing times and the need to provide more efficient business and networking opportunities for exhibitors and visitors, while helping them maximize their time and investment.
Premium and Seek will be held together and focus on curated trends, lifestyle brands, and sophisticated fashion collections.
The Conscious Club remains one of Europe's most significant platforms for sustainability in fashion, showcasing some of the most promising brands and developments the industry needs to know.
Along with that, brands, retailers, and visitors can expect a more surprising, and streamlined event. The booth concept, for instance, will be limited to a maximum size of 100 sq. meters for each exhibitor with a new sustainable booth system. This new concept will be more environmentally friendly, and the company hopes to set an example for other trade show organisers to follow.
"For the first time, the event will last two days instead of three, with new opening hours from 10AM to 10PM, including networking events and a party on location. The focus this season is on personal exchange and a new generation of fashion brands," she continued.
"Without question, we all agree that coming together in Berlin is an indispensable experience, unparalleled by any other city. We are highly motivated and guarantee positive vibes only, having already received very good feedback from our community, excitement is an understatement," added Tillman.
The summer editions of Premium, Seek, and the Conscious Club will take place on 11 and 12 July 2023 in Berlin.