The last edition of Pitti Uomo has registered very good results according to the first data collected on the first and half second days of show.





"The buyer turnout figures are extraordinarily encouraging– even better than we hoped,” said Raffaello Napoleone, CEO of Pitti Immagine. “At this rate I am convinced that we will reach around 11,000 attendees, with a foreign percentage of more than 40%. Last June we had just reopened, with 300 brave exhibitors, while now there are almost seven hundred collections in the Fortezza, a little more than halfway through.”

Raffaello Napoleone, CEO, Pitti Immagine
Photo: Pitti Immagine
Raffaello Napoleone, CEO, Pitti Immagine
At noon of the second day the show had already registered 9,000 buyer presences, including 3,500 from about seventy foreign countries. “Of course, these are percentage changes that must take into account the starting figure, but compared to the summer edition of 2021, Italian buyers have increased by 125% and foreign buyers by 340%. And it's not just a matter of numbers: the quality is high, there are the best, motivated and intent on getting customers back to their stores and department stores,” he added.






The top ten foreign markets at his edition of Pitti Immagine Uomo were Germany, The Netherlands, Britain, The United States, Spain, Turkey, France, Switzerland, Belgium and Austria.

Soulland fashion show
Photo: Pitti Immagine
Soulland fashion show
"I can't name them all," Napoleone continued. ”But it is of great importance for example that Japanese (76 buyers to date) and Koreans (61) have returned despite the cautions and restrictions that still exist in their countries, and even someone from China Hong Kong. And then the group from Scandinavia like Norway, Sweden and Denmark), the Balkans and Eastern Europe including Serbia, Croatia, Slovenia, Bosnia, Poland, Czech Republic and Hungary, along with Arabian Emirates and Qatar,” he said explaining that they also came from Canada and Mexico and even Australia.
Sustainable Style fashion show
Photo: Pitti Immagine
Sustainable Style fashion show
“The Fortezza and the city–thanks in part to attractive and successful events–have finally returned to being that melting pot of voices, faces, colors and human relationships that we have lacked for two years, even as a source of inspiration. I am happy first of all for our exhibitors, who continued to believe in the show and invest in research and style, and who now see that commitment rewarded with the opportunity to re-establish a wide range of relationships with the Italian and international quality market. We really needed this energy,” Napoleone explained.









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