The latest edition of Pitti Uomo, held January 11-13 January 2022, brought inspiration and optimism to its participants despite the fact that brands such as Cucinelli and Baldessarini, among others, decided not to participate at the very last minute and some events including Ann Demeulemeester’s fashion show had to be canceled as secure health conditions could not be guaranteed.

Although some visitors and insiders had to cancel their visit to Florence because of testing positive or uncertain health conditions, the affluence was significant, probably better on the second day than the first one. And even if the pandemic blocked some international visitors from Asia and the US, some European visitors were around.

“It might have been easier canceling the show rather than making it happen, but it was healthy holding it,” commented Claudio Marenzi, president of Pitti at the show’s opening ceremony. “Participating in the show is a challenge,” he continued. “These two years of pandemic have been extremely heavy for companies and workers, but there is a restart,” he added, pointing out that the companies that had participated the June 2021 edition were 250 and the ones that had booked the January 2022 show were 620, but in the end 580 participated.

“I am very happy about the show,” said Raffaello Napoleone, CEO, Pitti, at the end of the first day. “I have spoken with visitors and exhibitors until now, and all of them expressed their satisfaction.”

Raffaello Napoleone, CEO, Pitti Immagine
Photo: Pitti Immagine
Raffaello Napoleone, CEO, Pitti Immagine
“We have continued making the show happen keeping faith to our aim to give a clear sign to the market with toughness, strength and a pinch of folly, but we managed in pursuing our aim,” commented Agostino Poletto, general manager of the show.

The event simply happened as a regular trade show without almost no events, parties or get-togethers, but simply as a work and meeting occasion for insiders ready for a restart.


How sustainability sets new goals
Among product novelties for f/w 2022-23, a vast selection of brands presented their newest projects, mean to lower their impact on the environment. The Italian brand DIS launched special sneakers that can be disposed of in 180 days as they are made with Ohoskin, a Made n Italy vegan alternative to animal skin obtained from orange and prickly pear byproducts, and a recycled rubber sole.
DIS
Photo: Maria Cristina Pavarini
DIS
Maxime, a men’s total look brand, is entirely made of organic and natural, origin materials and inspired by cool interior decor graphics and numbered limited edition pieces.
Maxime
Photo: Maria Cristina Pavarini
Maxime
A new collaboration between the Berlin brand 032C Workshop and the underwear brand Sloggi resulted in a new athleisure-meets-coocooning pieces made with organic cotton to be worn both at home and as outer apparel.
Sloggi x 032c
Photo: Maria Cristina Pavarini
Sloggi x 032c
In The Box socks and knitwear brand presented a special collaboration with Peanuts offering sweatshirts decorated by details made from upcycling old military clothes.
In The Box
Photo: Maria Cristina Pavarini
In The Box
Handpicked jeans brand bet on a selection of pieces completed by top-notch eco-friendly accessories such as back patches made with recycled polyester and cow leather, a waste from the food industry that would be otherwise thrown away printed with a special tech printing technique to make them look like crocodile, python and ostrich.


Quality is a must
Pierre-Louis Mascia launched a collection of organic silk shirts and kimonos featuring macro-prints of botanical motifs crafted within the Achille Pinto artisanal production units.
Pierre-Louis Mascia
Photo: Maria Cristina Pavarini
Pierre-Louis Mascia
Ten C presented its collection, now including more pieces like trousers and knitwear in addition to outer jackets, characterized by its top quality garment-dyed special microfiber boiled jersey within a multimedia event inside the Fortezza.
Ten C
Photo: Maria Cristina Pavarini
Ten C
Piacenza 1733, the Made in Italy cashmere brand, was entirely redesigned by the knitwear expert creative duo Jan and Carlos and reinterpreted according to the lens of its founder’s family inspiration travels since its early days.
Piacenza 1733
Photo: Maria Cristina Pavarini
Piacenza 1733

Celebrating anniversaries
Many companies took the opportunity of the show for celebrating some special anniversary, despite in a lower tone due to the present situation.
Among them, Filson, US apparel and accessory outerwear brand newly revamped by WP Work in Progress, is celebrating its 125th anniversary while presenting a series of archival pieces and a complete total look mixing its own outdoor inspiration with a casual-cool urban attitude.
Filson
Photo: Maria Cristina Pavarini
Filson
Roy Roger's reached its 70th anniversary while presenting items mostly made with Isko denim, including 20% recycled old denim.
Roy Roger's
Photo: Maria Cristina Pavarini
Roy Roger's
Holubar also ideally blew out 75 candles, and Save The Duck reached its tenth birthday with a series of special new products.
Holubar
Photo: Maria Cristina Pavarini
Holubar
Save The Duck
Photo: Maria Cristina Pavarini
Save The Duck
Bemberg, the lining fabric manufacturer, continues its celebrations for its 90th anniversary (also see here) and presented some archive menswear pieces from Litrico’s atelier, all completed by Bemberg lining, including a smoking jacket worn by John F. Kennedy.


How Florence pushes shopping
Florence also hosted some new openings and in-store events. Carhartt, for instance, opened its fourth Italian store, near the Florence cathedral, a shop designed by the prestigious Milan-based architecture studio Andrea Caputo characterized by modern metal elements juxtaposed with its high vaulted Renaissance ceilings.
Carhartt
Photo: Maria Cristina Pavarini
Carhartt
Not far from it, on via dei Calzaiuoli, the store Graziella Braccialini, a brand originating from the expert leather maison Braccialini and jewel company Graziella Holding, opened a new store inspired by the idea of playing and entertainment with optical art effects created by huge chess and dice decor elements.
Graziella Braccialini
Photo: Graziella Braccialini
Graziella Braccialini
Last but not the least, Levi’s kept an activation inviting a tattoo artist (see here) customize jeans items in its store on Via degli Speziali. Along with it, it offered a series of Levi’s limited edition pieces paying homage to the city added with embroideries and adornments inspired by art beauties of a city that continues to be alive and kicking and doesn’t fear the pandemic.
Levi's
Photo: Maria Cristina Pavarini
Levi's




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