The side effects on the fashion trade show business caused by the pandemic continue: Not a week goes by without cancellations, postponements or concept changes of trade fairs, summits and events being announced. To keep an overview, we constantly track what's going on in the trade show world.
Here is the latest from White, Tranoï, Scoop, Pure, Milano Unica, Liberty and LA Men’s Market...
White confirms its upcoming editions
The organizers of White have confirmed both of its upcoming events: White Sustainable Milan (WSM) will run in a phygital format on 19-21 June during Milan Men’s Fashion Week. White will be back with a physical event in Milan’s Tortona Fashion District on 23-26 September 23 during Milan Women’s Fashion Week.
WSM maintains its focus on sustainable fashion and contemporary craftsmanship. With the pandemic situation evolving, the format changes and becomes a "widespread event" which will involve locations and multi-brand stores in Milan to showcase sustainable brands and new generation craftsmen. It is a physical event, (in accordance with Covid regulations) yet strongly supported by digital activities. During several workshops creatives will show modern crafts production techniques during live events or streamed from their ateliers.
"The real restart will happen in September, when thanks to vaccine campaigns, we will be back to a regular lifestyle. [...] We are working on a growing event, with new dedicated sections and special projects, reflecting a city able to stay cohesive thanks to Milano Loves Italy movement,“ says Massimiliano Bizzi, founder, White.
French Fashion Federation and Tranoï sign partnership deal
Tranoï, a subsidiary of GL Events Exhibition's Fashion Division along with Première Vision, has just become official trade show partner of Paris Fashion Week organized by Fédération de la Haute Couture et de la Mode (FHCM).
Four times a year, this new format aims to bring together a selection of emerging designers curated by Tranoï and FHCM to federate and reinforce the program of Paris Fashion Week. The upcoming edition of Tranoï located at the Palais de Tokyo runs 25-27 June during Paris Fashion Week Men’s on 22-27 June.
"I am delighted that Tranoï has now joined the Première Vision and FHCM partnership which began three years ago. As soon as we took over this wonderful brand in the summer of 2020, we felt that new, more mature and pro-market relationships should be established between the designer trade shows and their corresponding Fashion Weeks," says Philippe Pasquet, CEO, GL Events Exhibitions.
Scoop x Pure changes date and location
London fashion trade show tandem for contemporary mens- and womenswear Scoop x Pure, together with sourcing platform Pure Origin, will take place a couple of days earlier than originally announced and will now run 7-9 September.
In addition, the location changes: instead of the Saatchi Gallery in Chelsea, the combined fairs will take place at the Old Truman Brewery in London's East End (the former home of menswear show Jacket Required).
Curated by Scoop founder and managing director, Karen Radley, Scoop X Pure will be designed to offer a “department store” atmosphere and will not only showcase both emerging and established UK and international fashion designers but will also feature a selected edit of home and lifestyle products.
After listening closely to exhibitor and retailer feedback, trade show organizer Hyve Group has taken the decision to move away from Scoop and Pure London’s traditional weekend datelines for this season only. The show has been moved to a mid-week dateline to tie in with retailers’ visits to Shoreditch based showrooms, allowing them to return to their shops in time for busy weekend peak periods, Hyve states in a press release.
Milano Unica bets on July 2021
Milano Unica has confirmed the dates of its 33rd edition. It will take place on Tuesday, July 6 and Wednesday, July 7, 2021 at Fiera Milano Rho, in Milan.
“The possibility of having a physical edition is key for a sector like ours. It is certainly an injection of confidence for the entire textile industry, which is the upstream part of the supply chain of Made in Italy production, confirmed by the alliances with Pitti Immagine Uomo, Pitti Immagine Filati, and the Italian Chamber of Fashion,” said Alessandro Barberis Canonico, president of Milano Unica. “We are aware of the difficulties of international traveling, especially from China and the rest of Asia, but we are counting on an improvement in traffic from Northern Europe, and we hope that the vaccination campaign will make traveling from the United States possible,” he added.
The e-MilanoUnica Connect marketplace platform remains online as a constant service to support business activities and international relations.
LA Men’s Market and Liberty join forces again
Los Angeles men’s trade event LA Men’s Market has announced to join forces with Liberty Fairs for a physical event to run 4-5 August, 2021 in Downtown Los Angeles.
LA Men’s Market together with Liberty will showcase menswear brands in the segments action sports, contemporary, lifestyle, accessories, streetwear and footwear.
The two menswear shows already partnered earlier this year for a digital trade show, which ran for a 4-week period in February.