“We had faith and hope until the end, but the sudden lockdown that the Dutch government has implemented until at least January 14, 2022, has made us decide not to let Modefabriek take place on 23 & 24 January 2022,” it says today on the website of the Amsterdam-based fashion trade show Modefabriek.
The organizers state that there is too much uncertainty about a possible extension of the current lockdown, and there is no guarantee that in this unpredictable situation – especially with the rapidly spreading new virus variant omicron, the travel restrictions, quarantine rules and distance rules – to run the fair in a safe manner.
Due to Modefabriek the lockdown came quite sudden and hit the team in an advanced stage of preparation: More than 325 brands planned to exhibit at the show, ticket sales had started as well as construction on site, also the floor plan was designed.
“The brands and the entire fashion industry clearly are in need of a live event. We could sense that it was going to be a great trade show with beautiful brands, paired with a new fresh vision. It's a huge shock to the entire industry, especially to the retailers who had to close their doors at this important time of the year,” the organizers say.
In January the team will now start to prepare for the summer edition that will take place on 10 and 11 July 2022.