Milan Fashion Week Women’s Collection s/s 2023 has kicked off yesterday, 20 September 2022, promoting some of the most interesting international talents through a showcase, the Fashion Hub, hosted at ADI Museum of Design in Milan, that will remain open for the whole duration of the fashion week.
During the opening ceremony, CNMI-Italian Fashion Chamber's president Carlo Capasa and Monika Schaller, executive vice-president for Corporate Communications, responsibility and brand at Deutsche Post DHL Group, handed prizes to the three winners of the DHL Young Designer Awards.
The aim of these awards is to support the talent of emerging designers, to whom DHL will provide concrete help in their process of expansion in DHL’s international markets.
This year’s winners are Endelea, whose collection is on show at the Fashion Hub, along with Dhruv Kapoor and Gentile Catone, brands on the official CNMI calendar.
During the ceremony, Gabriella Ruspa, managing director marketing and business development, DHL Express Italy presented “The Upcycling Project", an initiative that has involved young students from Istituto Modartech who worked out how to transform old DHL courier uniforms into new garments applying circular economy principles.
The evening also saw the announcement of the winner of another award, the Kia Designers Award Edoardo Terribilini, who along with other participants to the contest, experimented new forms of creativity through Avatars, digital tools and actual fashion creations. To make this project even more futuristic and immersive, a dynamic avatar personalized in terms of both features and color choices was created for each outfit. This produces dialogue between the outfits in both physical and digital dimensions, thanks to video-totems and maxi-leds.
Also, during the Fashion Hub opening ceremony and underlining the constant synergy between CNMI and Camera Buyer Italia, Carlo Capasa with Camera Buyer Italia’s Giacomo Santucci and Giuseppe Angiolini (respectively president and board member in charge of communication and events) proclaimed Endelea winner of The Best Shops, the important prize assigned by Camera Buyer Italia, with a special mention to Atelier Florania.
Amongst various projetcs presented within the session, the Fashion Hub offers international visibility to a number of talents who embody CNMI’s founding values, which include promotion of sustainability and inclusivity and diversity.
The projects featured at the Fashion Hub this season includes the 6th edition of Designer for the Planet, a project aiming to upgrade the sustainable fashion scene in Italy; this will include the showcasing of five emerging brands that create eco-conscious collections: Acidalatte, Bennu, Endelea, _dennj_ and Atelier Florania.
Further, on 25 September, the Fashion Hub will host the presentation of Hope Fashion Ukraine, a cultural initiative designed to give international visibility to the talent of Ukrainian creatives around the world. Under the patronage of CNMI, the initiative is funded by Confindustria Ucraina, Ukraine’s Fashion Week and the Honorary Consulate of the Republic of Ukraine. Under this project, 13 Ukrainian brands will exhibit 15 exclusive and iconic garments showcasing the uniqueness and potential of Ukraine’s fashion industry, which is reacting powerfully and tenaciously in the ongoing crisis of war.