The next edition of the contemporary womenswear show Scoop x Pure will take place at the Truman Brewery London from Tuesday 8th to Thursday 10th February 2022 and will showcase a vast offer of premium and ready-to-wear womenswear and accessories collections from designers including Feri, Sancia, Louise Hendricks, Pom Amsterdam, Primrose Park, Goldfinch, DATE, Lemon Jelly, Copenhagen Studio, and Supa Snug.
The show will also see the debut a host of new faces including Way Out, Lam, Blanka Pukara, Mou, Norr Copenhagen, Odd Molly, Caroline Svedbom, BRGN, Van Kukil, Karl Donoghue, Dea Kudibal, Young Poets Society, Smith and Goat, Neon Denim Brand, Esmé Studios, Laidback London, and Thinking Mu.
Karen Radley, founder and managing director of Scoop, says: “
This season, Scoop x Pure is delighted to be welcoming an inspiring collection of new faces to the show. We’
ve become renowned for our beautiful, curated edits of designers, and I can’
t wait to see and feel the new season collections from so many new labels.”
Among brands exhibiting, some of them are presenting sustainable and ethically-made collections, while others are very keen about presenting their products’ craftsmanship and handmade quality. Among them, for instance, there is Esmé Studios, a lifestyle brand that combines selected eco-friendly materials with comfort-driven design, and produced in an ethical and socially responsible way, according to the rule “buy less, buy better”.
Focused on craftsmanship is Laidback London, a brand inspired by colorful cultures, offering boots handmade by small groups of artisans using traditional techniques. Each pair is a little different from the other, as speaking to the unique workmanship of its creator. Natural materials including leather, sheep wool and crêpe rubber, and the brand’s signature crochet detailing features characterize its fall/winter 22 collection in new, contrasting colorways.
Young Poets Society is a brand launched in 2021 born with the aim to express the truth that modern rebels are not limited to words alone, while it promises to offer gender-fluid and constantly evolving clothes season after season.
Caroline Svedbom was founded with the vision of creating feminine, colorful and effortlessly beautiful collections for women of all ages, inspired by her love for the Mediterranean and feminine style. Each collection is exclusively handmade and crafted at a family run studio in Athens, Greece, and is currently stocked in Harvey Nichols, Bloomingdales, and Galeries Lafayette.
Karl Donoghue crafts a sensitivity and awareness towards luxury fashion that defines British design with ethical practice. The brand uses multi seasonal layers of showerproof cotton, cashmere knit, shearling and leather integrated in an ethereal palette by atmospheric elements around us. The collection also includes a wide selection of accessories including hats, gloves and scarves.
Feminine prints, playful colors and flattering silhouettes are at the core of Dea Kudibal’s DNA. Using stretch silk, known for both its quality and durability, the brand’s founder, Dea Kudibal, draws inspiration from ethnic and vintage patterns to create dreamy collections of hand detailed pieces. At Scoop x Pure, Dea Kudibal will be showing the AW22, ‘Highland Treasures’, a collection inspired by beautiful wild nature, hideaway barren landscapes and mossy hillsides, offering a mixture of dusky and bright tones, floral patterns, bright bouquet and lush leaves prints across the collection.