The virtual social world Decentraland has announced that it is hosting an entirely digital fashion week with the launch of Metaverse Fashion Week (MVFW), to take place March 24-27, 2022. Decentraland will present four days of runway shows, fashion experiences, pop-up shops, and afterparties, also featuring some renowned names in the global fashion world. The event will be held on property owned by Web3 company Tokens.com’s subsidiary, Metaverse Group and leased to Decentraland.
Metaverse Fashion Week will gather around multiple catwalks in Decentraland’s newest district, the ‘Luxury Fashion District,’ presented by UNXD and Vogue Arabia, to experience several fashion brands make their Web3 debut.
At the center of MVFW is a futuristic runway hosting daily shows by fashion houses, such as Dolce&Gabbana, Dundas, and Etro, as well as digital fashion brands like The Fabricant, new designers making their digital wearables debut at MVFW like Kid Super, and NFT celeb Fewocious. Collaborations between The Vogue x Hype and Sophia the Robot will also offer a glimpse into the future of A.I. fashion.
Fashion Week activations, however, live all around Decentraland, including, fully immersive experiences, digital marketplaces, and additional brand activations which include for example an artistic experience with Charlie Cohen’s Electric Cities and The Rarible Fresh Drip Zone as an area for emerging and digital designers.
CashLabs Space will bring together a confluence of exhibitions highlighting the intersection of fashion and art from a mix of renowned artists and designers, as well as up-and-coming talent. The CashLabs team will host several fashion talks with leading names in the industry, including the official opening of the event with Alexandre de Betak.
Brands such as Dolce&Gabbana, Hogan+Exclusible, Faith Connexion and Faith Tribe + Blondish will host after-parties held in Decentraland.
“The event provides brands the opportunity to showcase NFTs and virtual products while expanding their consumer reach to a new demographic,” commented Andrew Kiguel, Tokens.com CEO and Metaverse Group executive chairman.