From January 23 to 26, 2022, Ispo Munich is to be held again as a physical event at the Messe München exhibition center and will be launching with concept innovations. This was announced this week by the organizer of the sports trade show, Messe München.

In the new Experience Hall, the focus will be on industry topics such as sustainability and digitalization as part of a conference stage, but also with exhibition areas. The focus here will be on conference/learning; the offerings in this segment are aimed at ISPO's classic B2B target group.

Under the name "Collaborators Zone", the new B2C2B Hall is also being created, a partially separated and segregated area of Ispo Munich, which will specifically serve to activate and integrate consumers. Consumer experts and (micro-)influencers from the Ispo Group's Collaborators Club–a further development of the Ispo Open Innovation platform–are to meet brands and customers with a strong B2C orientation here.

The Collaborators Zone does not see itself as a classic exhibition hall but focuses on interaction. Entertainment, infotainment, moving topics and test opportunities for trends and products form the framework, which is not intended to be of interest to sporting goods manufacturers alone, but should be suitable for all organizations involved in sports and lifestyle, outdoor and experiences or fitness and health–from retailers with a clear area of expertise to suitable food manufacturers. Even though exhibitors will be able to present Special Editions for the first time or offer exclusive sales drops in this area, direct sales of products will not be possible.

"The new offerings are a strategically logical concept expansion. The classic, specialized B2B area of Ispo Munich, where customers present their products and innovations to the international trade and the global professional community in the familiar halls, continues to make up the bulk of the event. The Corona pandemic has once again significantly accelerated the transformation of the sports market, which had already been apparent for several years. We are optimally reflecting this development with the new concepts and offerings - both in the classic B2B sector and in the newly emerging B2C sector," says Tobias Gröber, Executive Director Business Unit Consumer Goods, Messe München.




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