Fashn Rooms - See & Order, the Düsseldorf order show organised by Igedo Company offering a vast selection of German and international fashion and accessory brands, will take place from 23 to 25 July 2022 and will host “Additionals”, a selection of new complementary beauty and lifestyle products along with Green Room, a new section dedicated to sustainable fashion.
Introducing the “Additionals” area, Fashn Rooms aims to offer a wider selection of products in order to help stores creating more inspiring venues and product offer. Along with them, the show organisation is also introducing Green Room, a new section meant to meet the interest of more and more retailers and manufacturers willing to offer products that look good and comply with high ecological and social standards at the same time.
“We have observed for some time now that the interest in fair-production fashion continues to rise, while good design and sustainable values are by no means mutually exclusive. On the contrary,” Igedo Company's CEO Ulrike Kähler said meaning that for most modern shoppers today sustainability is a must-have rather than nice-to-have, and sustainability is increasingly becoming a request that should be intrinsically part of the offer from each brand.
“With the new segment Green Room, we offer retailers the unique opportunity to extend their ranges to include sustainable, fair fashion in a targeted manner. And all of this in one place. Both at the order show and at their stores,” she added. 
Beyond ordering, the Green Room concept wants to offer a sustainably engineered shop fitting design. For this, a special feature of the hall will also be the hosting the Store 13 space – a sustainable concept store from Herford providing a modern take on the sustainability theme in retail.
“With our sustainable ‘Store 13 Sharing Concept’ we want to help and show retailers how to jointly shape the market in novel ways. Transforming the market into a newly emerging sustainable lifestyle experience is center stage here,” continued Kähler.
Along with the new solutions in terms of sustainable brands and store decor solutions, the Green Room area will also share its expertise with conventional retail via brief lectures and talks presented here during the three-day event.
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Introducing the “Additionals” area, Fashn Rooms aims to offer a wider selection of products in order to help stores creating more inspiring venues and product offer. Along with them, the show organisation is also introducing Green Room, a new section meant to meet the interest of more and more retailers and manufacturers willing to offer products that look good and comply with high ecological and social standards at the same time.
“We have observed for some time now that the interest in fair-production fashion continues to rise, while good design and sustainable values are by no means mutually exclusive. On the contrary,” Igedo Company's CEO Ulrike Kähler said meaning that for most modern shoppers today sustainability is a must-have rather than nice-to-have, and sustainability is increasingly becoming a request that should be intrinsically part of the offer from each brand.
“With the new segment Green Room, we offer retailers the unique opportunity to extend their ranges to include sustainable, fair fashion in a targeted manner. And all of this in one place. Both at the order show and at their stores,” she added.
Photo: Igedo Company
Green Room promotional image
“With our sustainable ‘Store 13 Sharing Concept’ we want to help and show retailers how to jointly shape the market in novel ways. Transforming the market into a newly emerging sustainable lifestyle experience is center stage here,” continued Kähler.
Along with the new solutions in terms of sustainable brands and store decor solutions, the Green Room area will also share its expertise with conventional retail via brief lectures and talks presented here during the three-day event.
READ ALSO:
