The next edition of White-Sign Of The Times, planned for 22-25 September 2022, will take place in the Tortona 27 Superstudio Più and nearby locations in Milan along with a new series of initiatives aimed at recalling an international audience.
Among its various projects, the next edition will involve a young generation of creatives inspired by the beauties of nature, as its new claim “Just Like Nature Does” says.
This title is borrowed from Nicolò Di Leo Lanza’s book “Just like the Nature does”. The artists Di Leo, together with Tommaso Bruti Liberati and Roberto Bernasconi, debuted at DART at Museo della Permanente, with Green Light Project, an ecofriendy-minded NFT meant to convey a message that can suggest tangible solutions on nature and biodiversity. The Green Light team will also sign the next edition of the show’s communicaiton campaign.
While White Sign Of The Times will take place within the frame of the upcoming Milano Fashion Week, more events are planned.
Among them, the Milano Loves Italy format will create a series of in-store events organised in partnership with the City of Milan, Camera Buyer and Camera Showroom. They will take place in various locations around the city, involving both insiders and the end public by creating moments of aggregation and experiences related to research fashion and sustainable production processes told through interactive workshops.
White goes on stage
Next White’s show offer will focus on a wider brand mix, leading its visitors toward a more sober and androgynous product selection, expressing the present trend direction.
Superstudio Più at Via Tortona 27 will present a series of research and independent designers. The Cube area, the hub dedicated to luxury and designer footwear, will see a renewed selection of brands offering strong visual impact models dedicated to a strong and unconventional woman.
Tortona 54 Base Ex Ansaldo will welcome brands with a strong distinctive and independent character, and a new-generation stylistic imprint.
The location of MUDEC - Museo delle Culture - in Via Tortona 56 will present a new special format dedicated to creativity and culture.
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