The last edition of Premiere Vision held at Parc des Expositions, Paris Nord Villepinte, welcomed a total of 34,548 visitors, including 70% international attendees from 118 countries.
The show hit a new success as it was attended by 48% more visitors compared to the July 2022 edition, when it registered 23,377 visitors, and 62% more versus the February 2022 edition when it counted 21,303 insiders visiting its premises.
The show’s atmosphere was positive, despite the difficult overall international situation and the overall sadness pervading it due to Turkey’s terrible earthquake that had happened on the day before the show kicked off.
Despite, the show provoked huge difficulties in the country and, as a consequence, obliged many insiders to leave the show, though all Turkish exhibitors kept their booths open and continued to work.
Protagonists of the show were 1,246 exhibitors presenting their newest collections for the s/s 2024 season.
Along with them, the show offered a wide range of tools and services to guide brands and buyers in their search for suppliers. The Smart Creation area, in particular, proved popular, with its reinforced offer as it hosted 55 exhibitors dedicated to sustainable innovations including materials, production and services, and complemented by a new Smart Tech zone featuring 20 companies focused on technological and digital solutions to help guide the sector’s ecological and digital transition.
As part of its commitment, starting from the next edition taking place on July 4, 5 and 6, 2023, as explained by Gilles Lasbordes, general manager, Premiere Vision, the show will host a series of new projects to help the industry adapt to the international fashion market context and meet the challenges of the sector’s transformation, to support the industry in its ecological transition, in the context of new environmental and social regulations, and to respond to evolving sourcing behaviors and the needs of professionals–suppliers and buyers–in their creative process.
To accompany those evolutions as closely as possible, PV Paris will offer a new, completely redesigned event organized around four main themes.
Eco-responsibility will be guiding the show’s renewed positioning and offer, with clear and instructive guidelines designed to identify the most suitable suppliers in terms of environmental and social commitments.
A new lay-out for the show will be spread over four halls according to a redesigned textile sector divided along several major geographical supply chain zones, and the creation of a hub dedicated to innovation, sustainability, and digital technologies, with talks by expert speakers.
Moreover, fashion information and trend forums will be redesigned according to a new balanced mix of inspirational standpoints and sourcing solutions.
PV will offer a new service policy for buyers so that their experience of the show will be as clear and effortless as possible.
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