Pitti Immagine Uomo 101 and Pitti Immagine Bimbo 94 have started the countdown for their next edition planned to happen from January 11-13, 2022, in Florence’s Fortezza Da Basso.
Hoping that no change will occur due to the pandemic, both shows will take place simultaneously and will host about 600 exhibitors disclosing novelties for f/w 2022-23 collections.
“We are ready to make our contribution to the recovery of Italian fashion and international trade,” said Raffaello Napoleone, CEO, Immagine. "The entire Pitti Immagine structure is working to open the fair in complete safety–an attention that was much appreciated by visitors last summer, especially those coming from abroad, a real competitive factor in this phase–and with a renewed exhibition format but still designed on the same characteristics of selection, curatorship and communicative impact that, together with its program of special events, have made Pitti Uomo the world’s reference point for men's fashion and lifestyle.”
The theme of this edition will be “Pitti Reflections,” a leitmotif that will characterize the displays in the Fortezza and Leopolda Station.
“The editorial theme is always an essential topic for Pitti editions, to which we devote great attention,” explained Agostino Poletto, general director of Pitti Immagine. “Incidentally, the 2020 ‘Show your flags’ theme was selected by the ADI Design Index for the Compasso d'Oro Award, and we are very proud of it. This edition's ‘Pitti Reflection’ wants to convey the idea of reflections, inner and outer ones, along with windows that open, glimpses that take you inside and make you look far away, references that go beyond what is expected to represent a new beginning, just like Pitti Immagine,” continued Poletto.
Sustainable Style is back and featured a selection of brands scouted among young and cool designers that create and produce according to eco-responsibility criteria. Participating in this section there are, for instance, Figure Decorative, Junk, Kseniaschnaider, Maxime, N Palmer, Philip Huang, Humoja and Waste Yarn.
A special guest from Antwerp
Special Guest of this edition will be Ann Demeulemeester, the Antwerp designer brand celebrating its 40th anniversary, right after that Milanese talent scout, entrepreneur and retailer Claudio Antonioli, bought it in 2020.
This brand’s approach has always elevated itself above trends, experimenting the aim to express always evolving apparel codes while pursuing integrity and independence. The aim of Antonioli’s project is to reposition it as a luxury fashion brand that remains faithful to its own identity. The designer’s show will take place at the end of the second day of the show, on January 12, at 7pm.
Copenhagen meets Florence
Pitti Immagine Uomo continues to collaborate with Revolver Copenhagen, the event and fashion platform that takes place in the Danish capital twice a year and represents innovative fashion brands from the Scandinavian scene.
The Scandinavian Manifesto exhibition project returns, presenting its selection of names from Denmark, Sweden, and Norway. Among the participants there are Adnym Atelier, Berner Khul, By Death, Le Deux, Norse Project, Palmes, Vinny’s and Wood Wood.
In tandem, the collaboration will see the participation of a selection of Italian brands at the next edition of the Revolver fair, staged in Copenhagen from February 2-4, 2022. The Italian Team, aka the selection of contemporary spirit brands curated by Pitti Immagine participating the January 2022 show, will participate in the next Revolver. Among the team there is Ant 45, Faliero Sarti, G.R.P., Gallia Knit Project, Id.Eight, Manikomio DSGN, Noskra, Peppino Peppino Denim, Unimatic and Zermatt.