On 18 and 19 July, Bluezone, the international denim trade show part of this summer's new early July date Munich Fabric Start edition will celebrate its 20th anniversary. More than 100 denim and sportswear specialists will transform Munich's Zenith Halle area into a blue hotspot, taking place for the first time on this summer's new early July date. 

Parallel to Munich Fabric Start and The Source, the upcoming edition of the show will host the whole fashion community with a full program of events.

"20 years of Bluezone−that's an announcement we're proud of," said Sebastian Klinder, managing director of Munich Fabric Start Exhibitions GmbH, which organizes Bluezone.

"20 years, this anniversary is the confirmation that Bluezone offers the successful business platform the denim industry is expecting. With its elaborate staging and professional working atmosphere, Bluezone is the denim place to be. Both on the part of the visitors and on the part of the exhibitors, the right people are in the right place at the right time in Munich." 

2023 is not only Bluezone's anniversary year. This summer marks more anniversaries are going to be celebrated, like, for instance, the 150th anniversary of the patenting of 501 Levi’s jeans, Orta celebrates its 70th birthday in 2023 and denim icon Ruedi Karrer celebrates the 50th of his "The Jeans Museum" in Zurich. Vicunha is also celebrating its 55th birthday. As part of this exceptionally long list of anniversaries, Bluezone aims to pay tribute to denim in all its facets. 

"We can't wait for July 18−the opening of an exhibition hall is always an emotional moment, but this summer it will certainly be even more special," said Frank Junker, creative director & partner, Munich Fabric Start Exhibitions GmbH.

"We have a line-up that will almost break the two days: in addition to internationally relevant and well-known exhibitors such as Calik, Denim Authority, Isko, Kurabo, Naveena Denim, NDL, Orta, Royo, Saitex and Sharabati among many others, we will have a 360° degree denim experience park in the completely booked Zenith Area,” continued Junker.

What visitors can expect for the two-day event includes two seminar sessions by the Transformers Foundation as well as panels and talks with Women in Denim, Mohsin Sajid and The 5 Denim Senses by AMD Düsseldorf, plus installations such as the photo exhibition "The World's best Denim Fades" by Bryan Szabo, founder of the Indigo Invitational, the exhibition by designer Ksenia Schnaider and a special presentation by "The Jeans Museum" Zurich, through which Ruedi Karrer himself will give guided tours. 

For the first time, the denim-focused show ill take place this summer on the new, earlier dates of July 1 and not at the end of August or beginning of September as in the past.

The shows and areas of Munich Fabric Start Exhibitions GmbH − in addition to MFS and Bluezone, namely The Source, Keyhouse, Sustainable Innovations, Design Studios, Per4mance and Re:Source − will occupy a total of around 42,500 sq. meters at the MOC, and the nearby areas.

A series of side events including an extensive program of round tables, presentations and talks with contemporary topics ranging from digitalization to sustainability, will take place, along with the Munich Fabric Night party taking place on July 18, 2023, starting at 6:30 p.m. on the Zenith grounds across from the MOC featuring DJ Crew Geschwister Schall.

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