Premium and Seek took place from 17 to 19 January 2023 in Berlin.





The shows, that hosted a total of over 500 exhibiting brands, present novelties for contemporary fashion for menswear, womenswear, accessories and footwear.

Premium
Photo: Premium
Premium
Along with a brand mix including newcomers and global players, the Premium Group also hosted two key events focused on on sustainability through new alliances with 202030 - The Berlin Fashion Summit and the Conscious Club. Among participants of 202030 - The Berlin Fashion Summit, there were Ugg, Asket, B-Lab Germany, Fashion Revolution Germany and Natural Fiber Welding.
202030 - The Berlin Fashion Summit
Photo: Britta Lebemann
202030 - The Berlin Fashion Summit
Seek recalled a significant group of international buyers, including insiders from Galeries Lafayette (France), Jelmoli (Switzerland), The Room (Spain), Dapper (Norway), Tomorrowland (Japan), Smallable (France), Urban Outfitters (UK), as well as German names such as Breuninger, 0519, Engelhorn, About You, P&C, KaDeWe Group, Allike, Zalando, Fast Forward, Outfittery and Wöhrl were pleased with the strong portfolio.
Exhbitors at Seek
Photo: Premium Group
Exhbitors at Seek
Within Seek, the Conscious Club had been expanded by 202030 - The Berlin Fashion Summit that has now reached its 5th edition entitled "Active Alliances for Positive Fashion”. Focus of the summit was on collaboration as well as transformation and regeneration and hosted speakers such as Hasna Kourda from Save Your Wardrobe and Christine Goulay from Sustainabelle. 





Along with that, they also held workshops and master classes on topics such as recommerce or greenwashing.




This edition also marked an important anniversary for Premium show as it celebrated its 20th anniversary that culminated with an exclusive dinner followed by a party at Berlin's newest celebrity location, the Telegraphenamt in Berlin-Mitte.

Premium party
Photo: Premium Berlin
Premium party
"We are satisfied with the result and grateful for the high-calibre guests and many visitors. Significant order volumes were achieved at both events. It was very emotional overall and much better than some expected in advance. Berlin is a young, vibrant fashion location loved by national and international customers, and trends are born here," ,” commented Anita Tillmann, Premium Group. 




"However, it also became clear that our industry is in a phase of unprecedented change and structural restructuring. Our events reflect this transformation. Especially against this background, personal exchange is irreplaceable for our industry. We organise the most important industry meeting for womenswear and menswear in Europe, set impulses and bring together the industry, including relevant, established and also new players. But despite the ongoing economic challenges, the overall mood is positive and there is a clear need for an organised industry gathering in Berlin,” she added.

Jörg Arntz and Anita Tillmann, Premium Group
Photo: Premium
Jörg Arntz and Anita Tillmann, Premium Group
"We are glad that the industry came together again in Berlin with us and in the context of Fashion Week. There was a lot of discussion about whether and why there is little cohesion in the industry in Germany. It became clear that we need a common platform to exchange ideas, to inform ourselves, to be inspired, to discover new things and above all to spread optimism. Our committed partners and brands also see it that way. Most of the voices are positive. Berlin is set, and we are looking forward to the summer,” commented Jörg Arntz, Premium Group announcing that that next edition will take place from 11 to 13 July 2023.




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