Ahead of COP26, The Renaissance Awards will debut from Florence and will be broadcast on October 18 by Sky’s platforms in the UK, Ireland and Italy, and on other global platforms across the world.
The new project, founded after a partnership between the president of Tuscany, Eugenio Giani, mayor of Florence, Dario Nardella, and Eco-Age, the Italo-British agency specialized in sustainability consultancy projects, originates from Florence, the city that gave life to the first Renaissance in the 14th century.
The initiative aims to recognize and prize the work of international young talents and activists on sustainability, who could ideally be the driving force for the start of a second Renaissance benefitting the planet while making Tuscany become the epicenter of a new cultural, political, scientific and intellectual explosion led by young people.
The Renaissance Awards will prize young, up-and-coming personalities from nations including Ireland, Brazil, India, Kenya and the Philippines, who work with the aim to reach a world that is socially just, economically inclusive, environmentally restorative and technologically balanced, according to the four pillars of the Awards.
After Eco-Age had worked at the Green Carpet Fashion Awards with CNMI (Italian Fashion Chamber) for four years, it has created this completely new event meant to innovate on awards, communication and sustainability using different and innovative technology and media formats.
The Renaissance Awards aim to bring innovative technological advances in their field. The ‘award’ itself will be an NFT (Non-Fungible Token) donated to the winners. Meanwhile, Instagram will premiere its Virtual Green Carpet where talent and influencers all over the world will send messages to support young leaders and help spread their message. This will also be the first time that the historic Renaissance art in Palazzo Vecchio will be featured as part of an augmented reality broadcasting.