With individually staged locations in Kraftwerk Berlin, the MBFW held a series of digital and physical shows, presentations and contributions by important designers and brands such as Kilian Kerner, Rebekka Ruétz, Elias Rumelis and more.
Giving Ukraine a voice
One of the most emotional and meaningful shows hosted by MBFW was Ukrainian designer Jean Gritsfeldt. The designer, known for his symbiosis of texture and cuts, was unable to attend the kermesse in person due to the outbreak of war in his country. Nevertheless, it was his wish to show in Berlin and make a statement for peace through his fashion.
Jean Gritsfeldt is a designer from Kyiv and is already known as he has participated in the Ukrainian Fashion Week and is considered as one of the fastest growing fashion brand locally. His own style characterised by multi-layering, a symbiosis of color and texture, bold and original solutions in the cut.Gritsfeldt stated that for him fashion is always a look towards the future and showed simple clothes carrying strong messages like, for instance "Peace", “New Life”, “Unity” and “Independence” printed on his looks.
Jean Griftsfeldt closed his show with a presentation of images of the current state in Ukraine, photographs of people fleeing, soldiers holding up children, trying to help them get rescued. It then went back to images that were showing the evolution and history of Ukrainian culture, showing what will be lost if this war will continue.
Part of the event were also a series of talks. Most interesting were the Panel Talk "Sustainability: The luxury of our future", moderated by Katja Ohly-Nauber (head of marketing communications, Mercedes-Benz Germany), involving Jessie Weiß (entrepreneur and founder of Journelles), Mandie Bieneck (co-founder Press Factory GmbH/Fashion Council Germany), Guya Merkle (founder Vieri Responsible Jewellery) and Julia Leifert (founder and designer of the eponymous fashion label) expressed their personal vision of the industry. Together, they discussed the changes they wish could happen, how the concept of luxury is changing and what trends in sustainable fashion will accompany the market in the future.
Also live-streamed were a series of short films by the initiative Fashion Open Studio in cooperation with Fashion Revolution Germany, presenting transparent insights into design and manufacturing processes by designers committed to offering sustainable fashion. The labels Melisa Minca, Become A-Ware, Vladimir Karaleev and Anima Protection participated in this section.