Within next Pitti Immagine Uomo, the edition that will be held from June 13 to 16, 2023, Fendi will be Special Guest.
The ready-to-wear brand will present the men's s/s 2024 collection in Florence, with a special fashion show scheduled for the late afternoon of June 15 June at the evocative and recently opened Fendi Factory, the Maison's hub of excellence in the heart of the Tuscany in Capannuccia (Bagno a Ripoli).
"We are proud to open the Fendi Factory to our customers and the press, making it an experience outside the everyday with the upcoming men's fashion show in June during Pitti Uomo. It is a special place for our artisans and for the local community, because it represents Fendi's heritage and creativity, cultivating the valuable skills of artisans and preserving Made in Italy," said Serge Brunschwig, chairman and CEO, Fendi.
"I am thrilled that the upcoming men's fashion show will be held in a location that is so special, the beating heart of Fendi, a symbolic place of creation where development, innovation, training craftsmanship and production are united under one roof. It will be a unique opportunity to see our products come to life in the very place where our artisans make them, putting them center stage for that day," continued Silvia Venturini Fendi, artistic director of accessories and menswear, Fendi.
"I am particularly happy with the presence of Fendi, one of the most prestigious luxury brands on the global scene, at the Pitti Uomo in June. This presentation is a further confirmation of the standing international status of the fair and the quality level of its special events," said Antonio De Matteis, president, Pitti Immagine.
"The men's fashion week in Italy begins in Florence with Pitti and continues in Milan with our Fashion Week, with two different and complementary ways," said Carlo Capasa, president, Camera Nazionale della Moda Italiana.
"The synergy between our two realities makes the Italian men's fashion proposal the most important in the world. The choice of Maison Fendi to present its men's collection at its Factory in Florence is an important message of enhancing the fashion industry and the territory," Capasa added.
"With Silvia Venturini Fendi we have a special bond built over the years through collaborations of different kinds, always supporting new talents. Above all, we are fans of her vision of men's dress and lifestyle, of her ability to harmoniously and modernly fuse classic elements and thrusts of radical innovation," said Raffaello Napoleone, CEO, Pitti Immagine.
"The Fendi event is also a precious and emblematic occasion for the city and its productive fabric. The Factory is a large facility dedicated above all to leather goods, which represents one of the best expressions of the manufacturing tradition, industrial and artisanal, of our territory and region. Maison Fendi's investment harnesses the skills and knowledge that have roots here and at the same time nurtures them, contributes to their modernization, and combines them with high-quality design in fashion and accessories," Napoleone added.
Fendi will return to show at Milan Fashion Week starting with the January 2024 Men's Collection for Fall/Winter 2024-2025.