Neonyt, the trade show licensed by Messe Frankfurt that hosts sustainable apparel brands, will take place for the first time abroad, in Paris, France, from January 21 to January 23, 2023.





The Paris edition of Neonyt will take place twice a year at the end of January and the beginning of September, parallel to the international Who's Next, the French show specialised in hosting international fashion, accessory and lifestyle brands.

 



WSN's Impact, the French launched in 2019 that sets fashion-ecological accents and supports positive measures to accelerate ecological change in the fashion industry, will also take place in the same dates and will be located in the immediate vicinity of Neonyt.

 



Who's Next and Impact attract international buyers, but especially retailers from France, Italy, Spain, Portugal, Switzerland and Belgium. Of particular interest for all labels at Neonyt are specialty stores, but also multilabel stores, for which sustainable fashion is very crucial.

 



The French edition of Neonyt aims to serve new markets from France and complements the Düsseldorf show's edition, that was awarded under license to Igedo Exhibitions in Düsseldorf, and that will be held under the Igedo Exhibition organisation for the first time from January 28 - 30, 2023, at the Areal Böhler, in a location just near Fashn Rooms - See&Order, the  international trade show that takes place parallel to it.

Neonyt campaign
Photo: Neonyt
Neonyt campaign
"We are very proud of our new partnership with WSN Développement. It now prominently marks the first groundbreaking milestone in our strategic internationalisation path," explains Olaf Schmidt, vice president textiles & textile technologies, Messe Frankfurt. "Paris as a fashion location is highly attractive, trend-setting, hip in the fashion industry, increasingly docked to Southern European markets and therefore for us - and our community in mind - the right choice of location for our first international license location," he added.

 



"The values of Impact and Neonyt are universal and pioneering in the fashion industry. Our partnership sends a great signal and a significant acceleration in the events sector. We are proud to welcome Neonyt in Paris to present a stronger fashion and sustainability offering to our ecosystem starting next January," says Frédéric Maus, CEO, WSN.

 



Olaf Schmidt also said: "Together with Neonyt under license in Düsseldorf, the new Paris location will represent a symbiotic market play and addition to our portfolio of locations. From now on, we will offer buyers, labels and our growing and committed community the opportunity to open up new markets and to internationalize their customer relations even more. At the same time, we as Messe Frankfurt are intensively driving forward our sustainability efforts in the textile sector as a whole with our international Texpertise Network - over 50 events worldwide, around 22,000 exhibitors and more than half a million visitors."

 




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