From July 4 to 8, Première Vision Paris presented its first early edition dedicated to the f/w 2023/2024 collections: a physical show at the Parc des Expositions, Paris Nord Villepinte (July 5–7), complemented by a digital show accessible online (July 4-8). 

The physical edition of the show attracted 23,377 visitors, 37% more when compared with September 2021 and 10% more than in February 2022, a significant result despite rail and air strikes happening on the first day and a call for telecommuting issued by the SNCF (France’s national railway) to its users. 

The show registered a +32% growth in the creative offer when compared with September 2021, and also saw the return of international visitors, and the industry’s reinforced commitment to eco-responsibility issues.

“We are pleased to have finally been able to respond to market demand with a new agenda that has been brought forward by two months. The creativity of our offer, the energy of our visitors, the return of distant markets, the challenge of eco-responsibility, and the success of the new services we offer are all strong and encouraging signs that we are able to sustain our activity despite the current context,” commented Gilles Lasbordes, general manager, Première Vision. 

The show’s international attendance reached 69% of its total visitors, along with a notable return of the United States and Korea, respectively in the Top 10 and Top 15 positions, all enjoying the novelties presented by its 1,200 exhibitors.

Premiere Vision July 2022
Photo: Premiere Vision
Premiere Vision July 2022
Foreign visitors came from 118 countries, among which a majority of Europeans, with the return in great numbers of British visitors alongside Italians, in the lead position, followed by France, Germany, Belgium, Spain, Portugal, and the Netherlands ... as well as a growing number of non-Europeans mainly from the United States, Asia (South Korea, India, Japan), and Turkey. 

As disclosed during the show 90.5% of consumers intend to change the way they buy clothing in the coming years to better integrate eco-responsibility criteria (according to a study conducted in 2022 by Première Vision with the Institut Français de la Mode), Première Vision continues to support the sector’s players in their environmental and social transition as it expanded its offer throughout The Smart Creation space, the Eco-Innovation Forum, the Trend Tasting Eco-Innovation seminar, conferences dedicated to the challenges of eco-responsible fashion, and more informative services.