Within the vast program of Berlin Fashion Week that kicked off on September 5, Estethica, the ethical fashion showcase, has returned and took place in Berlin from September 3 to September 7.

Dennis Chuene
Photo: Julia Chuene
Dennis Chuene
After a stop of eight years, the initiative has made its comeback with a reinvigorated program hosting a must-see exhibition of ten designers challenging the status quo, a mentoring and business support program, and a springboard for some Ukraine’s most innovative emerging talents.





As a follow-up to the Fashion Open Studio initiative held in Berlin, Estethica presented ‘What Lies Ahead’ featuring a group exhibition held within 202030 - The Berlin Fashion Summit, also hosted a series of challenging talks and discussions, and the launch of an exclusive collaboration with The Pool rental hub.

"In Solidarity" is part of the continued support for Ukraine’s fashion industry, which began with Jean Gritsfeldt’s show which closed Berlin Fashion Week in March 2022. Gritsfeldt’s collection was amongst others produced and made possible through the solidarity and voluntary support of Fashion Revolution Germany and Berlin’s sustainable fashion community. For September 2022, four Ukrainian designers have been selected for a new program which provides business and financial support.





The support for Ukrainian fashion designers is a joint effort of the Senate Department for Economics, Energy and Labor, Mercedes-Benz Fashion Week, Der Berliner Salon, Estethica, Fashion Council Germany, Neo.Fashion and 202030 - The Berlin Fashion Summit, and an expression of the ongoing sympathy and solidarity with Ukraine.





The Estethica program for Berlin Fashion Week September 22 also includes a live upcycling lab with the Berliner Stadtmission and Haus der Materialisierung to celebrate the craft, commitment and uncompromising ethos of a new generation of designers for whom sustainability is fundamental.





A selection of ten designers from Berlin and Ukraine presented their work in a highly stylised group exhibition, ‘What Lies Ahead’.

Don Aretino
Photo: Don Aretino
Don Aretino
Activist Orsola de Castro said: “I couldn’t be more excited to relaunch the mythical Estethica in Berlin in the context of Berlin Fashion Week. Estethica has my whole heart, and Berlin contains what I believe can be the future of the sustainable fashion industry. Combining the two will be a purposeful riot of substance and style, the birth of a program dedicated to vision and kindness.”
Activist Orsola De Castro (right) with panelists during "New Luxury and Sustainability Talk" at Estethica, MBFW Berlin
Photo: Shauna Summers for Nowadays
Activist Orsola De Castro (right) with panelists during "New Luxury and Sustainability Talk" at Estethica, MBFW Berlin
The revamped project hosted Dennis Chuene One man, whose collection celebrates the timeless design and craftsmanship of one-off pieces; Don Aretino Indonesian-born, Berlin-based Aretino’s work explores the interconnection between same sex desire, religion and social analysis with custom-made pieces made to last a lifetime.





Fade Out Label is a zero waste brand focused on "degrowth" by drastically reducing consumption and the exploitation of raw materials. Designer Andrea Bonfini says "you are what you wear" respecting quality and not quantity.

Fade Out Label
Photo: Fade Out Label
Fade Out Label
Melisa Minca MM is for eccentric individuals who want to have fun with self-expression, but at the same time not contribute to the environmental pollution and human exploitation. Upcycled, reworked items and custom tailoring are some of its key characteristics.





Tanja Bombach  is a director and designer based in Berlin, founder of the project series Catalogue of Disguise, using fashion, performance and music. The series adopts an intersectional approach to shape a cultural perception of fashion.





Vladimir Karaleev is a Bulgarian born, Berlin based designer producing and sourcing locally in a small range made-to-order series, working with stock or end of roll fabric usage and no overproduction.





A special project focusing on four Ukrainian designers has been tailored to support their business, communication, logistical and design practices. The designers will receive assistance both in cash (of up to €3000 each) and access to specific one-on-one professional mentoring.





Gunia is a brand that rethinks and integrates recognizable elements of traditional culture into modern design objects for everyday use. Each product is handmade and hand-painted, keeping alive the culture of Ukrainian craft heritage and protecting the livelihood of rural artisans.




Hempful Specialising offers easy clothes made from organically grown hemp.





Ksenia Schnaider was founded by a designer duo from Ukraine, mainly using upcycling and recycled materials. It is a synthesis of fashion design reasoning from Ksenia Schnaider and engineering logic and a sense of humour from Anton Schnaider.

Ksenia Schnaider
Photo: Ksenia Schanider
Ksenia Schnaider
Xomehko is a conceptual art and fashion project using textile experiments for social communication, ironical reflection of overconsumption and a dialogue between the past and the future.





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