Texworld, the textile show held in Paris from 4 to 6 July, for the first time, recorded a 29% increase in visitors and registered the return of foreign buyers.
In total, around 3,700 buyers came to meet the international textile and finished product manufacturers selected by the Messe Frankfurt France team, while it already announced the next edition expected to tom take place from 6 to 8 February 2023 at the Parc des Expositions de Paris - Le Bourget.
Over three days, around 3,700 professional buyers were able to discover the 400 exhibitors gathered in Hall 4 of the Parc des Expositions de Paris - Le Bourget. The event was also marked by the return of foreign visitors, whose proportion reached 83%, compared to 65% in February.
International buyers, particularly from Europe, have found their way back to the capital: after the French, Spanish, English and Italian professionals are in the top countries for attendance, followed by Turkish buyers, German, Dutch and American visitors.
Visible from the very first day, this strong increase in visitor numbers was reflected in the exchanges, whose dynamism gave the shows their true international scope. The return of exhibitors from China (140 companies), India (60) and Korea (41), or the strong Turkish presence (100 exhibitors), which is regaining its pre-crisis exposure, have reinforced this impression. The Pakistani weaver Kohinoor Mills, which offers high-quality menswear cotton fabrics in the Elite area of Texworld Paris, for example, had a very active show and concluded several important contracts. Also, within the Elite sector, the Indian embroiderer Veekay International was able to meet buyers from nations that are not usually present at European trade fairs, such as Kosovo, Nigeria or Ghana, who placed orders for local markets.
This edition of the show was also marked by the return of the Chinese offer, with a total of 140 companies represented throughout the show, including 45 grouped together in the Source In China area, a platform run by agents from Foursource - the digital partner of Messe Frankfurt France - and Chinese experts. The buyers underlined the relevance and clarity of the merchandising of the offer displayed in this area, which was once again set up this year by the Texworld Evolution Paris team. Some fifteen Chinese garment manufacturers were able to present complete white label collections designed for the European markets, which visitors were able to discover on models during the China Fashion Walk organised during the show.
Visitors were also able to experience the Metaverse at the stand of Texpertise Network, the textile expertise network of the Messe Frankfurt Group. Equipped with virtual reality headsets, they were able to discover the possibilities of organizing virtual and hybrid events, meetings and product showcases that Metaverse and augmented reality allow.
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