Fabio Adami Dalla Val, show manager, unveiled The SPIN OFF some anticipations of the Berliner event.
Our strategy is winning, and we will continue following it also for the upcoming edition of the next Berlin show. We are organising a premium event hosting about 65 exhibitors, a number that is in line with edition we held in Milan last November, a dense number of companies in terms of product offer, variety and interesting offer for a show that last for two days.
From the total exhibitors around 50% will be denim mills from Turkey, Italy, Japan, Pakistan, Spain, Bangladesh, China, India, among others, and 20% garment makers from the main production countries including Italy, Turkey, Bangladesh and Pakistan, along with accessory manufacturers from Italy, Turkey and Portugal, just to name a few. Moreover, the show will host a significant among of cool initiatives and guests.
Yes. The Arena Berlin location is confirmed for this year, too. Though, a good part of the show will feature a change in terms of design as the trend area and The Denim Fashion District will change entirely as we will start collaborating with Rikkert Paauw, a designer from The Netherlands.
Could you tell us what will be next edition's novelties?
Asian designer Michiko Koshino will be our special guest. [Editor's note: This Japanese designer is well-known within the denim and fashion scene as she started operating since the 1970s, among other reasons, she is renown for her minimalistic approach, for using high-tech fabrics and unusual cutting techniques].
Koshino, in particular, followed a specific approach to her work as designer. And that topic will be of crucial interest especially as analysed within the talk, that will be moderated by Alessio Berto, an eclectic expert in fashion, music and lifestyle.
Will Koshino collaborate with the show for other projetcs?
Within the show, we will also host an installation presenting a selection of historic iconic pieces by Koshino, along with items of her present collections.
She will also design our hostesses' uniforms, a project that will be curated by pattern expert, consultant and fashion teacher Alessio Berto. For the uniforms they will use Sharabati Denim fabrics and will be manufactured by M&J, expert garment producer from Bangladesh.
That is not true, as we will also pay homage to the city that hosts us.
For instance, we will host a collaboration project together with AMD (Akademie Mode & Design), a German appreciated fashion school with basis in Berlin and Hamburg. We will involve their students using fabrics from the show's exhibitors in a special projects.
Moreover, at the end of the first day of the show we will host a "fusion" party event involving personalities, along with Berto and Sullivan as DJS, also protagonist of Berlin's Techno music scene we will announce soon. This way along with acid jazz and contemporary music, we will also offer very local taste music.
The DJ set will host club culture music from the end of the 1980s and beginning of the 1990s, when Chicago house-music arrived in London, creating the coolest soundtrack of that moment.
How will creativity and sustainability will also be part of the program of next show?
We have many other projects in our schedule. Along with our Trend Tasting conferences, we will host a round table on the second day that will focus on European legislation and how companies have to change attitude and standard in order that Europe reaches Carbon neutrality by 2050.
You said the that The Denim Fashion District project will, return. Could you tell us more about it?
We are very happy with this project as it continues to recall success and meet interest. For the upcoming edition, we will host almost 20 brands. Among the confirmed ones there will be Denzilpatrick, Fade Out Label, Sparkle, Tia Maria Iaccola and Stripes of Road.
We will surely offer some specific space to them, including panels where exhibitors can speak. This way, they can explain what happened and how they are facing the situation in order to get back to normality very soon, as we are sure that, despite the serious damages they were hit by, they will raise their heads soon. Our aim to help them speak about facts and business, as it is in our DNA.
Still we cannot confirm any project, despite we have already involved designer Ksenja Schnaider who created a graphic for the upcoming edition communication campaign.
Are there any other projects that you are planning?
Among others, our Vintage Market, a section through which they will sell selected vintage apparel from the 1960s and 1970 curated by insider Christian Murianni (aka Munro) will return, after a break.
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