The international fabric trade show Munich Fabric Start will take place from 24 to 26 January 2023, and the and the connected denim show Bluezone will happen on 24 and 25 January 2023 in he MOC Munich and the Zenith Area in Munich. 





Visitors will be able to see a vast selection of the latest trends for s/s 2024, fabric, accessories and denim highlights from around 900 international exhibitors, including the about 100 denim industry specialists participating Bluezone, along with an interesting event program with top-class expert panels, keynotes and trend lectures and networking opportunities.

A round table at Munich Fabric Start
Photo: Munich Fabric Start
A round table at Munich Fabric Start
The show, occupying a total area of around 42,500 sq. meters, expects to attract about 20,000 trade visitors from management, product management, design and purchasing.




The conference and lecture program of 24 and 25 January of Munich Fabric Start, Bluezone & Keyhouse will host more than 50 speakers who will pool their expertise and discuss current developments, changes and challenges in the industry. 




The four main topics of the discussion of the shoe will be economy, trends, sustainability and digitalisation according to an open-minded lecture program.

Munich Fabric Start
Photo: Munich Fabric Start
Munich Fabric Start
Watching out for the economic environment
The first day of the show will host the round table "The Status Quo of Fashion" by strategy and communication consultants Alex Vogt and Jana Kern. 




Trend analyst David Shah in his keynote "Self-Empowerment" and numerous industry experts, futurologists and leading fashion editors will discuss conflicts, inflation, recession, energy crisis, massive inequality, climate change, and how companies can position themselves securely in a volatile market environment. Among others, the panel will include Siems Luckwaldt (Capital and Business Punk, RTL Germany), Ben Hanson (The Interline), Carl Tillessen (DMI) and Maria Cristina Pavarini (The SPIN OFF). 




That's the "Digital Era" we live in
Other lectures will analyze the indispensable role of the digital aspect, including key tools and innovative aspects from digital color apps, digital twins and virtual models to 3D simulation and virtual dressing rooms.

Munich Fabric Start
Photo: Munich Fabric Start
Munich Fabric Start
Carola Seybold, Head of Global Key Accounts at Pantone, Jan Hilger from Roland Berger, Arndt Johannes from Verce, Dr. Stefan Hauswiesner, CEO of Reactive Reality and the experts of the panel "Textilfabrik X.0 - New Marketing Buzz Words or One Step Ahead” will all be looking at virtual fashion from a different angle and providing insights into the latest state of the art. 






Why sustainable future is the only future
Digitisation and sustainability - the third major theme of the event program - could not be more closely intertwined. Lisa Lang, Director of Policy & EU Affairs Orchestrator of EIT Climate KIC in an interview with Muchaneta ten Napel (Shape Innovate) kicks things off about the importance of a green transformation for the industry. 




Other topics in focus will be analysed by Liv Simpliciano from Fashion Revolution, giving an overview of where the world's biggest fashion brands and retailers stand in terms of transparency. Tricia Carey from Renewcell, trend analyst David Shah among others will discuss whether the circular economy is really the solution for everything or just a placebo. 




Bluezone will also host a selection of insiders presenting their new products meant to help to set the way for a sustainable future.



Among other talks, a special round table will take place on 24 January: "Textil Wirtschaft Talk powered by ISKO: Can circularity change fashion behavior?"




The talk will focus on circularity in fashion at the light on the upcoming EU legislation, past experiences, new processes and business models.  Among speakers participating there will be Elena Faleschini (Isko), Kutay Saritosun (Bluesign) and Juliane Ziegler (GOTS). Moderating will be Maria Cristina Pavarini (The SPIN OFF).





For the second season, in cooperation with the Transformers Foundation, an expert panel will also be held at Bluezone on both days of the trade show.

Munich Fabric Start
Photo: Munich Fabric Start
Munich Fabric Start
Discovering spring/summer 2024
Gerd Müller-Thomkins, Carl Tillessen and Niels Holger Wien from the Deutsches Mode Institut (DMI) see a "vibe shift" - a turning point, a fundamental break, a completely new mood. They will analyse what this means for fashion in their trend presentation on Wednesday at 4 p.m. in room K1 at the MOC. The Women's Fashion Trends SS 24 with the must-haves of the season will be analysed by Karin Schmitz from the Trend Forecast Institute Peclers Paris - from the glamorous appearance in everyday life, to the play with gender identity, to simplicity combined with functionality and mobility. 






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