The protagonists of the next edition will be high-end textiles and textile accessories for f/w 2024/2025, which, exceptionally, will not be exhibited in the traditional halls 8,12,16 and 20, currently under renovation, but in halls 1-3 and 2-4, near the East Gate of Fiera Milano, easily accessible by those arriving by subway.
A return to the usual locations is planned starting with the January 2024 edition.
"The new concept will connote, in a harmonious and uniform way, all the booths of the 37th edition. The decision was made in order to express the next edition's MU Community concept, as well as representing another step toward the aim to adhere to the value of sustainable creativity. The pre-equipped panels allow, in fact, to reduce waste and can be reused for future editions," he added.
The main inspiration that will characterise next edition showcasing f/w 2024/2025 trends will be MU Community. This topic originates from the ideas of sharing, sense of belonging, welcome, diversity and inclusion and is developed through the themes Family Community, Culture Community and Night Community.
The Family sphere identifies collections with an informal aesthetic, harking back to absolute simplicity and naturalness, the same one that can be experienced in a family. The materials are soft and striking, and the colors warm and embracing.
The third theme, Night Community, refers to international club experiences and relive the Berlin or Parisian electronic atmospheres of the late 1980s. The distinction between male and female silhouettes tends to disappear, so the materials for him and her are the same: double-faced cashmere, worked leathers, or brushed leather. Jersey is fluid, while technical fabrics allow "sheath" effects with coated or waxed but matte treatments. This aesthetic is told by shading, tone-on-tone chiaroscuro and the gray scale.
"I am convinced that starting from the individual means putting at the center the emotions that generate that propulsive thrust, capable of giving valuable content to any kind of product," explained Stefano Fadda, artistic director of Milano Unica.
"I believe that by now everything that is elaborated and produced must serve the respect of nature and the physical and spiritual well-being of the individual, in order to improve the quality of life of each person and of the community, understood as a place for sharing fundamental values and principles, starting with ecological sensitivity," he continued.