The textile trade show Milano Unica is getting ready for its 37th edition, to be held July 11-13 at Fieramilano Rho, in Milan.





The protagonists of the next edition will be high-end textiles and textile accessories for f/w 2024/2025, which, exceptionally, will not be exhibited in the traditional halls 8,12,16 and 20, currently under renovation, but in halls 1-3 and 2-4, near the East Gate of Fiera Milano, easily accessible by those arriving by subway.

 




A return to the usual locations is planned starting with the January 2024 edition.

Milano Unica f/w 2024/2025 trend forecasts
Photo: Milano Unica
Milano Unica f/w 2024/2025 trend forecasts
"The layout of the booths will be of a material that recalls, with its material and contemporary geometry, the texture of fabric," explained Alessandro Barberis Canonico, chairman of the show.

 



"The new concept will connote, in a harmonious and uniform way, all the booths of the 37th edition. The decision was made in order to express the next edition's MU Community concept, as well as representing another step toward the aim to adhere to the value of sustainable creativity. The pre-equipped panels allow, in fact, to reduce waste and can be reused for future editions," he added.





The main inspiration that will characterise next edition showcasing f/w 2024/2025 trends will be MU Community. This topic originates from the ideas of sharing, sense of belonging, welcome, diversity and inclusion and is developed through the themes Family Community, Culture Community and Night Community.

 



The Family sphere identifies collections with an informal aesthetic, harking back to absolute simplicity and naturalness, the same one that can be experienced in a family. The materials are soft and striking, and the colors warm and embracing.

Milano Unica f/w 2024/2025 trend forecasts
Photo: Milano Unica
Milano Unica f/w 2024/2025 trend forecasts
Culture Community identifies a series of textiles and textile accessories under the banner of tailoring and couture, which condense a present rich in history and tradition, yet at the same time avant-garde. Buttoned, herringbone and salt-and-pepper are the protagonists, becoming structured and volumetric, while denim is renewed with original and environmentally friendly treatments. Among the colors, whites, cream and carmine emerge with the incursion of lacquers and mirrored electroplating.

 



The third theme, Night Community, refers to international club experiences and relive the Berlin or Parisian electronic atmospheres of the late 1980s. The distinction between male and female silhouettes tends to disappear, so the materials for him and her are the same: double-faced cashmere, worked leathers, or brushed leather. Jersey is fluid, while technical fabrics allow "sheath" effects with coated or waxed but matte treatments. This aesthetic is told by shading, tone-on-tone chiaroscuro and the gray scale.




"I am convinced that starting from the individual means putting at the center the emotions that generate that propulsive thrust, capable of giving valuable content to any kind of product," explained Stefano Fadda, artistic director of Milano Unica.

 

 



"I believe that by now everything that is elaborated and produced must serve the respect of nature and the physical and spiritual well-being of the individual, in order to improve the quality of life of each person and of the community, understood as a place for sharing fundamental values and principles, starting with ecological sensitivity," he continued.

Milano Unica f/w 2024/2025 trend forecasts
Photo: Milano Unica
Milano Unica f/w 2024/2025 trend forecasts
The last edition of Milano Unica, between Jan. 31 and Feb. 2, attracted 5,304 visitors (+47.5%). A total of 1,500 buyers from abroad viewed the summer collections. Among them, the show registered a significant increase of visitors from Japan (+423%) and the U.S. (+143%).

 






READ ALSO:
Milano Unica gen 23

The Shows

Milano Unica’s Barberis Canonico: “Traceability is indispensable for the industry’s future”

Read more →
Post PV

The Materials

Fabric News: Best ideas from Premiere Vision

Read more →
MFS Post reports

The Shows

Sebstian Klinder, Munich Fabric Start: "The market is transforming. We have to support this positively"

Read more →
Alessandro Barberis Canonico

The Shows

Milano Unica's Barberis Canonico: “Sustainability? It’s a worldwide necessity”

Read more →