Pure London, the UK’s fashion buying show, held at Olympia London, in London from 17 to 19 July, closed successfully.

 

For the upcoming edition of February 2023, Pure London will host a series of new launches. In particular, it will host Source Fashion that will replace Pure Origin as part of a brand evolution reflecting a new vision for sustainable, ethical, and inspirational material and textile sourcing.

Pure London July 2022
Photo: Pure London
Pure London July 2022
From raw materials and trims to fabrics and packaging, Pure Origin, which has been running alongside Pure London, has brought inspiration to designers and buyers around the world. With an urgent need for retailers to adopt a diversified, transparent, and ethical supply chain, Source Fashion can become a gateway to UK retail for setting a new standard for how inspiration, collaboration and awareness will shape the future of responsible product sourcing, from field to fashion.

 


Source Fashion will debut on the 12th – 14th February 2023 and aims to become a leading sourcing destination amongst the European buying community where buyers, manufacturers and raw material suppliers can meet, exchange information and make business together.







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