"Shaping the digital future of Fashion" is the subtitle of the next edition of the event, which after launching its new course in May this year - taking place in Florence, with a new format and a new scientific direction - will return as the next event for establishing a strengthened dialogue between tech companies and the fashion world.
"Among the novelties of the upcoming e-P Summit, there will first of all be a broadening of the topics addressed, both in the keynote speeches and in the scheduled round tables," said Raffaello Napoleone, CEO, Pitti Immagine.
"There will be a return to the metaverse, also discussing critical issues related to the protection of intellectual property of brands. The sustainability debate will look both at the adoption of the Digital Product Passport, by manufacturing companies and all supply chain actors, and at new challenges in extending the product life cycle. And there will be no shortage of reflections on customer experience and the digitization of retail models to meet new consumer needs," he added.
Among the topics on the agenda of e-P Summit 2023 there will be, for instance, New strategies for personalizing and measuring the effectiveness of marketing campaigns in light of new cookie policies; The potential of 3D for business operations; From seasonal to rolling sourcing; The control of digital distribution in retail; Social & hybrid commerce; New KPIs for stores; Web3 evolutions: new business frontiers and brand protection between Metaverse, NFT and Blockchain; The European Digital Product Passport, challenges and potential of this new tool for traceability; Recycling and durability: designing sustainability.
Rinaldo Rinaldi has been supported in the selection of the event's topics and content by a Scientific Committee composed of university professors, experts and senior executives from industry companies.
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